Supporting the Bridal Business Industry

fMRLiGdJgV-1uFvG9O426yERpdAt4NAsx7rq2h3r7cYAs a ‘Event or Wedding Planner’ you have the opportunity to learn how to increase sales & gain referrals from top wedding professionals, get hands on advice from Sales & Marketing Pros at the upcoming training event in your area! In the evening, you have another opportunity to network with others in the industry, (while sipping on a glass of champagne,) at the incredible exhibitor area of top wedding professionals. Best of all, you can apply for a ‘COMPLIMENTARY invitation, CLICK HERE!

Top Education: When you attend the Bridal & Event Professionals Academy, you’ll be able to sharpen your skills in the sessions with Wedding & Event Business Expert-Chris Evans and other professionals, so your ‘time investment’ may be the best one you’ll make in 2013!

Exhibit or Sponsor the BEPA: Showcase your business to the attendees, network and set up ‘partnerships,’ to grow your business-in the evening networking session! The Bridal & Event Professionals Academy will occur in multiple locations drawing attendees, exhibitors and sponsors from each location. This investment in this special event, will offer your company a unique way to connect with top wedding & event planners/coordinators from the host city, state and region. Several bonuses are available when you exhibit or sponsor these events: 1) Seating in the training (valued at $350) 2) Advertising/Marketing Opportunities 3) Exhibition (Relationship building with other wedding professionals) Click here for more information on becoming a Exhibitor or Sponsor today!

Today’s wedding professional has to be a business pro, an IT technician, hand-holder and historian, traditionalist and trendsetter, all in one. No other profession requires the discipline and finesse that the bridal professional must demonstrate on a daily basis. Emotions and expectations run high. Everyone must work together to pull off this one-day event that will be remembered for a lifetime. Follow the Bridal Biz Daily (blog) which keeps you up to date on the latest trends in industry training, fashion and business practices. We bring you tips and techniques, news and trends in an easy-to-read format.

Bridal & Event Professionals Academy 2013 (BEPA) 

CLICK HERE FOR INFO!

  • Los Angeles, CA – Sept. 23
  • Bay Area, CA – Oct. 7
  • Boston, MA – Oct. 14
  • Philadelphia, PA – Oct. 16
  • Atlanta, GA – Oct 21
  • Orlando, FL – Oct. 23
  • Houston, TX – Oct. 28
  • Fort Worth, TX – Nov. 4,
  • Denver, CO – Nov. 6
  • Miami, FL – Nov. 13

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Every bridal & event business has some common traits. They all need to attract the attention of potential buyers. They all need a way to turn those prospects into paying customers. All businesses need to establish systems that please customers, encouraging them to buy again, and/or recommend them to family and friends.  Creating awareness of your Bridal or Event business, your products or services can be done by becoming aware and implementing the steps below to make it to the top!

Here are some of the ways we step through the process to get that sale!

Stage 1: Attract Traffic

The “traffic” may come to you through website visitors, phone calls, in-person visits, trade shows and more. Your methods of advertising and attracting interest will determine the quantity of leads, the quality of prospects, and the way they reach you. You may attract traffic with Pay-Per-Click ads on Google or Facebook, social media activity, partner referrals, print ads, networking, live events, or any number of other methods. Once you get the word out about your company and gain people’s attention, you can begin to capture their contact information and follow up.

Stage 2: Capture Leads

As you know, I encourage my ‘clients,’ to immediately make that visit with the bride and/or customer-looking at your services.  I believe that when a bride is planning her wedding, she WANTS to know those who is working with her to plan her dream.   Obviously, you may not get that immediate chance to ‘create a visit.’   So I believe that you need to maximize the traffic you attract. Only a small portion of your leads that you don’t have visits set up with, will become customers right away. The rest will take time to explore their options and think about their needs before they make a purchase decision. You need a way to follow up with these leads so that they come to you when they are ready to buy. Some of the ways we promote our clients is to establish a free offer that has value (i.e. ebook, video, free trial), then add this information into our CRM data file.  (Customer Response Management.)  It is very important that when a person converts from an anonymous website visitor to a lead, a contact is created in your CRM.  (See below for more details)

Stage 3: Nurture Prospects

Prospects who sign up for a free offer are essentially “raising their hand” to learn more about how your products and services will satisfy their need or solve their problem. Once you capture their contact information and feed it into your CRM,  you must use campaign sequences to send educational, persuasive messages that will educate prospects and maintain their attention until they are ready to buy.

Stage 4: Convert Sales

As the brides move closer to buying your product or service, the follow-up messaging should change and / or your outreach to them should be what ‘closes’ the sale.   This is where we hear, ‘I give them information once and they don’t respond.’  Does that mean you stop working and reaching out in different ways to solidify your relationship with the bride?  No!  You must ‘give them a reason’ to work with you –what interests one bride, may be different for the next one.

Stage 5: Deliver & Satisfy

After the sale, it’s time to deliver the goods and create happy dreams. Don’t drop the ball here!   When you are the one helping her ‘plan the wedding or event of her dreams,  it is highly important that you deliver a top-notch fulfillment experience and automatically follow-up to make sure new customers are completely satisfied. This stage may include sending a product in the mail as a thank you or completing a personally delivered service.  This industry is made up of ‘relationships!’ 

Stage 6: Relationship Building

Establishing a remarkable customer experience makes it easier for you to earn repeat business from your existing customers.  A bride that was thrilled with your service or product usually doesn’t mind that you can periodically offer complementary products or services so that they may buy from you again and/or refer you to her friends. You maintain customer respect and interest by sending relevant offers that are related to the interests they’ve expressed in the past.

Your number one job is to create  lifelong fans that advocate for you & your brand.  Don’t let your dreams-or your customers-slip away–Keep Pushing, Keep Pulling, it’s not as hard as you may be making it out to be!  If you’d like more information to get help on with a proven framework for developing a more streamlined, scalable marketing plan so that you can watch your event & bridal business grow quickly and profitably, get in touch with us today at EvansSalesSolutions.com  or call:  805-222-5946.

It’s time for you to Dream BIG about your business!

Sign up for a national Bridal Business Boot Camp or Bridal & Event Professionals Academy!

bride11Marketing for your wedding & event business is constantly evolving, which means those of us in this industry have to learn a lot of new strategies, tactics, and terminology, all the time. One of those words you’ve probably heard is ‘co-marketing,’ or ‘co-branding,’ which is different.

Regardless, of what you’ve heard, co-marketing is just a form of relationship marketing, that can be used in many ways.

Co-Marketing vs. Co-Branding

Companies have been co-branding for years. Nike partnered up with Apple to create the ultimate work-out and music experience. Hershey’s partnered with Betty Crocker to create the chocolateiest brownie ever. These two companies combined their products together to create an even more valuable product.

Co-marketing is slightly different — it’s the opportunity for two brands to work together on promotional efforts with a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other.

Why would you want to do this type of marketing? First of all, your marketing efforts are doubled! Think about all the benefits you get from promoting a piece of content or a new product or event. Now think about all the benefits you would get if two companies promoted it through all the levels of connections that everyone has. (Wedding Marketers reach outside the box!)  The bonus is through co-marketing, you’re able to reach a brand new audience, one you may not have been able to connect and engage with on your own.

Take this example into consideration. You’re a ‘Wedding Jewelry Company’ in Los Angeles.  You’ve created beautiful videos that showcase your beautiful pieces and you promote them to brides online in the hopes they’ll start following you on social media, subscribe to your blog, that type of thing.

You know of a company, also in Los Angeles, that is a ‘wedding coordinator,’ wouldn’t it be interesting if you made a video together, talking about designing weddings, and potentially showing bridal jewelry on brides that the coordinator was working with?  You both get together and create a video, talking about ‘your love of weddings,’ and how the bride would benefit from both of you.  Both companies promote this video to their channels, both of which have different audiences. After, you notice a bump in your social reach because a whole new audience has gained access to your brand from these videos and their promotion from your co-marketing partner … and that partner sees the same success.  Isn’t that wonderful ?

Let’s take it a step further…. how about an event that showcases you, the wedding industry professional to the wedding planners?

The Bridal & Event Professionals Academy (BEPA) & Networking Mixer  allows you to meet quality wedding planners in a setting that encourages face-to-face interaction with individuals who can book and refer your service to high-end weddings!

  • The BEPA  is being held in prestigious locations across the country. Reserve your table-top display today and start building relationships with the nations best wedding planners. Each event starts with an complimentary afternoon of training for local wedding planners and ends with a mixer where everyone has fun.
  • 12:30 pm to 3:30 pm – The Bridal & Event Professionals Academy Training – Featuring Chris Evans as well as other wedding industry speakers to train wedding planners in the latest sales techniques.
  • 3:30 to 4:30 pm – Round Table Discussions. Participants have their choice of joining 10 Wedding Industry leaders for intense Q and A and training. Each participant gets to pick 4 tables to visit during the hour.
  • 4:30 pm to 7:30 pm – The BEPA Networking Mixer – Wedding Planners will have an opportunity to relax and enjoy appetizers and drinks as they meet with a select group of local wedding professionals who want to form a referral relationship with them. This is your opportunity to build relationships with local wedding planners.

This type of ‘co-marketing,’ gives you more benefit since your participation includes admission to the training sessions!    Statistics show that ‘wedding planners,’ are always looking for ‘quality partners, are you one that they can work with?  32% of high-end weddings hire a full-time coordinator, wouldn’t this be an incredible way to ‘show what you have to offer?’   Let’s talk….click on the info below.

BEPAlogoLocations of the BEPA Event: (click on location)

 

 

Evans Sales Solutions, is the connection between the wedding business — to grow that business!   We offer wedding business training & education, networking and more!  For more information, please go to:  ‘BEPA-Academy‘ or ‘Evans Sales Solutions’ for more information!

The wedding business can be a grind.  There are days that all the proposals or hard work that you’ve done for someone else, is just not enough.  Days where they’ve invested $100, but want a return valued at $10,000.  There are the days when you’ve made countless phone calls and accomplished nothing other than having someone hang up on you in mid-sentence.  Or you’ve gone a long stretch of time without picking up any new business and you wonder if you’ll ever close another sale again.

It’s good, during times like these, to have some inspiration to help you keep pushing. When we’re struggling with the grind we will sometimes go to YouTube, Red Box or Hulu.plus and pull up clips from some all time great motivational movies. Here are three of our favorite movies and movie scenes to watch during those tough days.images

My wife loves the movie, Baby Boom, with Diane Keaton.  Why?  Whenever she’s feeling down or struggling with business–for some reason this movie helps her get back in the game and motivates her!  I asked her ‘what it was that motivated her in this movie?  Her reply, “I love that she’s down and out–taking care of her new baby–(spoiler alert)  creates something from nothing–making millions.  Most of all, I love that she finds herself, finds love and is a true success in all that she is.’   She also loves the movies:  ‘Wedding Planner, You Got Mail, The Holiday…and other movies like that….(if you know what I mean!)

pursuit-300x300The Pursuit of Happyness with Will Smith. I asked a guy one time, when he drove up in the most incredible Ferrier,  ‘What do you do?!’  It reminded me of this movie….one of the best sales movies of all time. Will Smith is phenomenal in the true life story of Chris Gardner who, through a combination of risk and persistence, overcame huge obstacles to become a successful stock broker. My favorite scene is the climactic close (spoiler alert) when Gardner finds out that he is the one broker, hired on trial basis, who will be offered a permanent position. The combination of joy and relief on his face as he leaves the office to share the good news with his young son is something that all sales people will find inspirational.

Apollo 13 with Tom Hanks.  Overcoming adversity, flying, determined to see that ‘It’s a bright new day filled with unlimited opportunities.’  I’m fascinated by the courage and competence of the men who flew the Apollo missions. As I watch the astronauts and the crew at Mission Control, overcome every obstacle and challenge to bring the Apollo 13 team home alive, it reminds me how small and manageable my problems are in comparison. The recovery of the space capsule when it lands and the excitement of the men and their families, would have to rank as my favorite scene.

So, we encourage you today to keep your heads up, stay in the fight….and maybe, take some time to watch a movie….

-Chris Evans

Originally posted on Eternal Treasures:

by Jo Ann M. Grant, wedding & event architect, Apropos Creations

“A well-tied tie is the first serious step in life.” ~Oscar Wilde~

So fitting…  Over the weekend, our 15 year old son was asking how to tie a cool looking knot for this necktie.  The reason behind this was because of having to attend the Academic Decathlon in Phoenix. Although he doesn’t know how to tie a regular tie he did learn how to tie an Eldredge knot.  :)  He definitely inspired me to look up different ways to knot a tie and here are my top 5 knots.

The Eldredge Knot

Eldredge Tie Knot

The Trinity Knot

Trinity Tie Knot httpwwwsoletopiacom

The Cape Knot

The Cape Knot

The Merovingian (Ediety Knot)

The Merovingian (Ediety Knot)

The Diagonal Knot Tie

Diagonal Knot Tie 1

There are the common knots out there like:

The Windsor Knot

The Windsor Knot

The Half Windsor Knot

The Half Windsor Knot

The Pratt Knot

The Pratt Knot

The Small Knot

The Small Knot

The Four In Hand Knot

The Four In Hand Knor

There are so many more out there…

View original 255 more words

direct_selling_solutions“I want to make more sales, what more can I do?”

We hear over and over again how wedding business organizations need to make more sales and are struggling to keep up as the technology and marketing techniques are changing.  How do you stay on top of your marketing outreach?

Many ask ‘what’s the best way to close a sale,’ before they even know what the ‘game plan’ is.  In the wedding business many ‘voice’ how they get overwhelmed with all the changes and feel that the ‘sales industry’ has changed.  They want to confirm that they are on the edge of the changes.’

Comments & Questions we hear at Evans Sales Solutions:

  • “Am I doing the right thing in my marketing to the bride?
  • “The new technology comes faster than I can keep up.”
  • “The amount of change taking place, especially on Facebook. You think you have a system down and then they update the pages and we have to teach everyone all over again.”
  • “How do I close the sale when talking to a bride?”

You get the picture, it’s a ‘tug ‘o war,’ all different, but then…all the same thing!competition3

Even if a wedding business dedicates itself to understanding something in the ‘Social Media Marketing’ area, (say the new Google+ platform,) before they know it, it does a major upgrade and much of their hard won knowledge becomes obsolete!  So, do you think that when it changes all the time…does the end result (A SALE) change too?

As wedding business and sales experts, we feel that the consumer is just increasingly savvy, in the technology area—so that you have to stay in the game in multiple ways.  Consumers (brides to be) are not just more tech smart, but they also expect more and they want it quickly.  We also feel that another thing the internet has done-is broken down the pricing barriers and everyone has your (and your competitors) pricing in the palm of their hands.

What can you do about it?

First, we will have to get over it. Constant, relentless change is now a fact of life. We are going to have to adapt to it because the world won’t adapt to us and our needs. We will need to embrace this constant change and turn it to our advantage.

What do I mean? How do we do this?

I mean embrace continual learning and do it at a higher level than you may have planned. This means listening to CD’s or podcasts (audio recordings) as you drive or work out. It means watching less TV in favor of reading a book each week on marketing, sales or another type of business help.  It means watching webinars and going to seminars on a more regular basis.  It means following your favorite wedding business blogs each and every day so that you can keep up with, or even get ahead, of your competition. It means watching YouTube videos about things you don’t understand, but know you need to.

We believe that you can actually turn this whole thing to your advantage! The vast majority of people are not self-starters. By taking the bull by the horns here, and determining that you aren’t going to sit by idly as the wedding industry changes, you actually become much more valuable to your client, as you become the expert!  Many will fail to adapt and become less relevant, are you going to be one that suceeds ?

There are multiple things you can do today…… (and some are COMPLIMENTARY!!) click for more information!

Evans Sales Solutions is a team of wedding & sales experts that work to support those in the wedding industry grow their business!  As a solutions-based and results-driven ‘Bridal Marketing Concierge,’ we look forward to working together when you call: 805-222-5946 or email to: WeddingBiz@EvansSalesSolutions.com Chris Evans is a Public Speaker, Sales & Business Trainer, Author,  and trusted advisor to many organizations around the world. He has over thirty years of experience in creating, expanding, and running organizations with an unsurpassed success record. http://www.EvansSalesSolutions.com

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

Posted on November 12, 2012 by Dan Wilkerson

In June of this year, we published an infographic listing all of the sizing information for images on Facebook, Twitter, Google+, and Pinterest. It was a wildly successful piece of content, totally blowing our expectations out of the water. Unfortunately, while its popularity has flourished, nearly every social network instituted changes to their image sizes, rendering most of the information on the infographic out of date.

We knew we needed to update the information on the cheat sheet, but we weren’t comfortable with simply adjusting one or two figures on the blog post and leaving it as-is. We’d also received a lot of feedback, both on the design and information it contained. We decided to redesign the entire sheet and incorporate a few more social networks.

We also decided to permanently redirect the old sheet here, so that shared tweets, pins, likes, and so on, would lead to the correct sizing dimensions. Additionally, as sizing changes are implemented across social networks, we’ll actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

So, without further ado, here it is – the ultimate, complete, final social media sizing cheat sheet. As before, you can find a simple text list of the pixel dimensions at the bottom. Save this sucker on your hard drive and never Google ‘Facebook cover photo size’ again.

 

The Ultimate Complete Final Social Media Sizing Cheat Sheet by LunaMetrics

Designed by LunaMetrics.

<img

src=”http://lunametrics.wpengine.netdna-cdn.com/wp-content/uploads/2012/11/The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1.png&#8221;
alt=”The Ultimate Complete Final Social Media Sizing Cheat Sheet
LunaMetrics” width=”520″/>
<div>Designed by <a
href=”http://www.lunametrics.com”>LunaMetrics</a&gt;.</div>
<p>

 

Facebook
Timeline
Profile Picture 160 x 160 px Must be uploaded at least 180 x 180 px
Cover Photo 851 x 315 px
About Us 255 Characters
App Preview Image 111 x 74 px
Total Length of Apps bar (including gaps) 350 px
Timeline Profile Picture 32 x 32 px
Shared Image 403 x 403 px Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.
Shared Facebook Video 403 x 226
Status Update 63,206 characters
Shared Link Preview 156 x 116 px Editable, can be set with the og:type meta property
Shared Link Title Tag Up to 100 characters Editable, can be set with og:title meta property
Shared Link Metadescription Varies based on available room
Highlighted Post or Milestone 843 x 403 px
Highlighted Video Post or Milestone 843 x 475 px
News feed
News feed profile picture 50 x 50 px
News Feed Status update Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth
Shared Image Landscape 398 x 296 px
Portrait 296 x 398 px
Square 320 x 320 px
News Feed Sponsored Story Profile Picture 32 x 32 px
News Feed Sponsored Story Image Landscape 358 x 268 px
Portrait 268 x 358 px
Square 300 x 300 px
Shared Facebook Video Preview 403 x 226 px
Shared Video Link Preview 130 x 73 px
Shared Link Thumbnail 90 x 90 px
Shared Link Title Up to 100 Characters Editable
Shared Link Description Varies based on Thumbnail & Title Size Editable
Ads
URL Ad Title 25 Characters
URL Ad Copy 90 Characters
Page Ad Profile Picture 50 x 50 px
Page Ad Title Page Name
Page Ad Copy 90 Characters
Page Post Ad Profile Picture 32 x 32 px
Page Post Ad Title Page Name
Page Post Ad Copy First 90 characters of selected post First 120 characters if post is text-only
Page Post Ad Image 90 x 118 px
Page Post Ad Video Preview 128 x 72 px
Page Post Ad Link Thumbnail 50 x 50 px
Sponsored Story Fan Picture 50 x 50 px
Sponsored Story Profile Picture 32 x 32 px
Premium Page Post Ad Profile Picture 50 x 50 px
Premium Page Post Ad Video Preview 185 x 104 px
Premium Page Post Ad Image 168 x 128 px
Twitter
Profile
Background Image 90% of visitors see first 78 px of the background
67% see 204 px
43% see 247 px
21% see 284 px
Recent Image Preview 90 x 90
Profile Picture 81 x 81 px 4 px border
Tweet Length 140 Characters
In-stream
Profile Picture 48 x 48 px
Shared Media Tweet Length 140 characters, including link
Shared Link Preview 120 x 120 px Must be at least 60 x 60 px
Shared Link Title First 70 characters of twitter:title tag
Shared Link Description First 200 characters of twitter:description tag
Shared Image 375 x 375 px
Shared Video Preview 435 x 244 px
Video Details Video Title and first 160 characters of video description
Google+
Company Profile
Cover Photo 890 x 180 px
Profile Picture 250 x 250 px 5 px border
Horizontal Profile and cover photo gap 614 px
Status Update 100,000 Characters Can include hash tags
Shared Link Thumbnail 150 x 150 px
Shared Video Preview 497 x 279 px
Shared Image 497 x 373 px Can be uploaded and viewed up to 2048 x 2048 px
YouTube
Branded Channel
Content Container 970 px wide
Mappable Header 970 x 150 px Can map links off of YouTube
Profile Picture 55 x 55 px
Featured Video 640 x 390 px
Video Thumbnail 288 x 162 px
YouTube Brand Channel Background Size 90% of users see 8 px on either side of the content container Up to 1 mb in size
67% see 136 px
43% see 180 px
21% see 216 px
Video
Title Up to 100 characters
User Banner Up to 170 x 25 px
Video Preview 640 x 390 px
Description Up to 5000 characters
Tags Up to 500 characters Hidden, can be found in page source under “meta:keywords”
Recommended Playlist Details Playlist Title
Recommended Playlist Large Thumbnail 120 x 67 px
Recommeded Playlist Small Thumbnail 40 x 25 px
Recommended Video Details Video Title, Author, and Views
Recommended Video Thumbnail 120 x 67 px
LinkedIn
Overview
Horizontal Logo 100 x 60 px
Cover Photo 646 x 220 px
Company Square Logo 50 x 50 px
Company Comment Logo 30 x 30 px
Shared Link Thumbnail 180 x 110 px
Shared Link Details Shared Link Title and up to 230 characters of description. The description is editable.
Careers
Careers Cover Photo 974 x 238 px
Products and Services
Products and Services Banner Image 646 x 220 px
Product Image 100 x 80 px
Product Details 100 character title and 2000 character description
Pinterest
Profile
Profile Picture 160 x 165 px
About Section Up to 200 characters
Boards
Board 222 x 207 px
Big Thumbnail 222 x 150 px
Small Thumbnails 55 x 55 px
Pins
Profile Picture 32 x 32 px
Pin Image Preview 192 x scaled height
Pin on board 222 x scaled height
Pin
Profile Picture 49 x 49 px
Pin 600 x infinity

Are there any more social networks you’d like to get sizing information on? Would you like an embed code for the table above as well as the image? Like the new design? Let us know your thoughts in our comments below.

Is the student ready to be a teacher? Take a look at our social media and let us know what you think. We are always looking to make our profiles a little sharper, savvier and more user friendly.

 

Dan Wilkerson

About Dan Wilkerson

Dan Wilkerson is a Social Media Project Manager with a background in Advertising and PR. Since producing his first commercial at 18, Dan has wanted to get involved with brands. Dan loves solving problems creatively, effectively, and measurably, and has had experience with a wide variety of businesses ranging from tech start-ups to household charities.

by Dan Wilkerson | Google+ | Categories: Social Media

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