Supporting the Bridal Business Industry

Imageby Shane McMurray

When asked “what words best describe your wedding” the majority of couple say Romantic, Simple and Traditional. While these are the top 3 choices of couples we surveyed in 2011, over 70% of the market focuses on two words, Romantic and Simple. We were able to determine that by focusing on these 2 words you can connect with over 70% of the market. Simplify put, start using the words Romantic and Simple in your marketing message and you’ll make a better connection with potential customers. For more: www.EvansSalesSolutions.com

Here are the words that describe the type of weddings couples are having.

Beach

7%

Casual

25%

Destination

6%

DIY

19%

Elegant

27%

Extravagant

6%

Formal

21%

Fun

29%

Garden

15%

Green or eco friendly

6%

Romantic

45%

Rustic

9%

Simple

42%

Theme

11%

Traditional

35%

Unique

27%

Vintage

11%

Other

8%

 

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