Supporting the Bridal Business Industry

Archive for July, 2012

Is it really SPAM or does it cost you wedding business?

I must admit, I’m amazed by the wedding professionals who spend thousands of dollars and hundreds of hours promoting their business only to throw it all away when the bride can’t reach them.  Isn’t that the point of marketing and public relations; allowing interested parties to actually make contact with you?

Grow your sales!

Doesn’t it seem counter intuitive to post your email address as a point of contact and then create a barrier to that contact with a spam filter?  Oh I know, we are in a war against spam and without the
filters we will lose.  I don’t think so.  Spam is just one of the costs of doing business today.  Fight spam by clicking the delete button, not sending potential clients to your competitor who doesn’t employ a spam filter.

You don’t think a spam filter is such a great deterrent?  Let’s look at it another way.

Imagine you promote your business’s telephone number. Everyplace your prospect looks they see your phone number. When they finally pick up the phone to give you a call, instead of actually reaching you they have to answer some questions about themselves so that you can determine IF they are truly worthy to receive follow-up from you. How many potential clients will hang in there and invest the effort to become actual clients?  Why wouldn’t they just call another wedding professional who will actually pick up his phone?   It’s not likely that anyone would actually create such a barrier to contact via the telephone.  If you are promoting your email address as a point of contact for your business, you shouldn’t create barriers there either.

Stop Being Lazy!
Every time I run across a spam filter for a business, I am perplexed.  Why would any business owner purposely make it harder for potential clients to get in touch with her?  The bottom line is that spam is inconvenient.  Wouldn’t you rather create a small inconvenience for yourself than one for the person who is trying to give you some of their hard-earned money?  Please….take the 10 minutes required each day and manually delete spam messages.  Wouldn’t you rather give up 10 minutes than lose just one customer?

You Don’t Want to Send the Wrong Message
Besides being inconvenient, a spam filter delivers this message to each prospect: “Hi.  I’m so busy that I can’t figure out how to set up email filters to cut down on spam.  I also believe that my time and energy is important than you working with me, therefore, I am going to make you jump through some hoops to prove you are worthy of my attention.  Once you jump through these hoops I promise to have you question the service that I am providing you right now, which may result in giving you pain later.”

The truth of the matter is that spam filters and excellent customer service don’t go together!  I am sure most consumers believe that barriers to contact detract from an outstanding customer

Create a strategy for follow up

3 Easy Ways to Reduce Spam  
1.    Make an attempt to avoid electronic email harvesting programs by posting your email address without symbols.  For example, instead of posting  –post john[at]royalweddings[dot]com.

2.    Learn how to use and set up the spam filters on your email program.  Even the free email programs are outfitted with sophisticated filters.

3.    Have a dedicated business email.  Don’t sign up for newsletters and free offers with your business email address.  Only use your business email address for business functions and you will surely
see a decrease in the number of spam messages you receive.

You can learn more about advertising programs and generally accepted policies that cost you money by reading my book, ‘How to Double Your Wedding Business in 12 Months’ by visiting or call 805-322-4446
Evans Sales Solutions, LLC, is an outsourced bridal  marketing concierge company.  We operate to best suit our clients needs by providing a complete range of full service marketing techniques and training.  As a solutions-based and results-driven concierge in today’s fast-paced marketing environment, we simplify the lives of our clients while growing their sales and increasing their profitability.

How To Double Your Wedding Business in 12 Months! BOOK

Order your copy today!

What makes a good salesperson?

What makes a good salesperson?.

Five Ways to Grow Your Business

Are you feeling stalled out in your business? Get to work this week, formulating your plan for growth. Take a look at these five suggestions to get started.

Customer Service Get a leg up on the competition by making excellent customer service your number one priority. If your client feels like you are doing everything you can and more to take care of them, they will want to tell everyone how great you are!

Expand Take inventory of your most popular services and add on accessories that make them even more attractive. Then add more services that are becoming popular in the marketplace. If you are not constantly growing and improving your product, you will eventually go backward as your competitors move ahead.

Quality Every product or service you put out there reflects on you, so make sure it is your best work every time. Attention to detail can seem like a dying art. Perfecting the little things goes a long way with clients, and word of mouth will spread quickly.

Team Put your goals in writing, then communicate them with your team, updating everyone weekly on the progress. You won’t believe how motivating this will be. Also, ask your team for ideas on ways to grow. Often, the best ideas come from those who are in the trenches.

Referrals Always ask your client if they know of anyone who needs your services, and ask them to contact them for you. This can be the quickest way to get new business. A warm contact is always more open than a cold one.

Now it’s time to roll up your sleeves and get to work. Business growth is possible; sometimes it just takes some rethinking, imagination, and hard work.

To learn more about growing your business, check out my book How to Double Your Wedding Business in 12 Months.  Find me on the web at for more tools to improve your business. While you’re there, sign up for a Bridal Business Boot Camp in your area!

This week, put on your thinking cap and strive for more!


Chris Evans

The ESS Team

Chris Evans – CEO, Motivation, Sales & Techniques Training

Rebekah Evans – Marketing & Sales, PR & Social Media Manager

James Mitchell – Internet Expert, Web & Database Design

Vanessa Carroll – Copywriter & Marketing Content Manager

EvansSalesSolutions provides business training, workshops, emarketing and more to grow your wedding business. Products are available at 



Gain an edge by developing one new habit—watching your competition in the wedding industry

You want to be better than your competition. You want to be viewed as the best in town. But how can you accomplish this if you don’t know what the competition is doing? The following activities will help you gather a well-rounded report on your competitors:
  • Visit their website to learn about marketing strategies, personnel, and future plans.
  • Visit their store to see their products, sales, and deals and get ideas for your own store.
  • Order their brochure or newsletter to understand how they are marketing themselves.
  • Sign up for their loyalty program to see what their customers receive from them.
  • Do an online search to find articles, blogs, and reviews.
  • Read their ads to understand their promotional patterns.
  • Like their Facebook page to get updates and see how they engage people in social media.
  • Ask around to find out what people think of your competitors.

The more you learn about your competitors, the better decisions you’ll be able to make. You can price your product more intelligently, learn what prospects like and dislike, and negotiate with an edge.

When you’re meeting with a prospect, you can tell them how your competitors are priced, what kind of customer service they offer, and what kind of reviews they are getting. With this information you can make them a better deal than anyone else and close the sale.

Knowledge of your competitors can help in numerous ways, but only if you keep up on it. You can’t base your competitive edge on information you gained last year, so be sure to stay on top of it weekly.

To get even more of an edge on the competition, order 12 Secrets Every Wedding Professional Should Know, and gain valuable tips from 30 years of wedding business experience.Image

The Bridal Marketing Concierge of Evans Sales Solutions, LLC is an outsourced marketing management company to support you in the wedding industry.  We operate to best suit our client’s needs by providing a complete range of full service marketing techniques.

As a Solutions-based and Results-Driven Bridal Marketing Concierge we aim to support your company by leveraging our business relationships and access to unparalleled networks. We create strategic, specialized and customized plans to bring your business to the next level.

We offer an encompassing assortment of marketing services, such as:  lead generation and tracking; campaign planning; market planning for the wedding industry; development and implementation; web design & development; search engine optimization and hosting packages; promotion & support on event planning (as designed); and,  support for advertising, graphic and printing options.

Evans Sales Solutions  (805) 428-3851

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