Supporting the Bridal Business Industry

Archive for September, 2012

The Importance of Scheduling ‘Visits’

from the Best Selling Book: “How To Double Your Wedding Business in 12 Months,’ by Chris Evans….
(page 135-Chapter 12)

I hear people say things like this all the time:

  • ‘Sales is a numbers game,’
  • ‘Every no brings us closer to a yes,’
  • ‘You never get the sale if you don’t ask.’

You must consistently present your product to products or your business will fail.  In the wedding industry, for the most part, those presentations are done face-to-face.

In recent years, some wedding professionals have to trying to eliminate the ‘face-to-face,’ visits and let the Internet do the work for them.  In my opinion, this is a big mistake…….
(At the Wedding MBA in Las Vegas on October 2-4, you’ll have the opportunity to hear Chris, learn tips and techniques to grow your wedding business, upgrade your sales skills, pick up a free gift–along with ‘products for the wedding professional!’

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Two Ways to Save Time in the Office

Time is money! Don’t get stuck spinning your wheels on things that can be done for you while you work or sleep.

Times are changing. Constantly. One great thing that change has brought is automation. No, we can’t build robots to do all of our office work, but we can hire some virtual robots and humans to do some of it. Here are a couple of ways to do this:

Auto Responders When people sign up to get email updates from your business, you can use an auto responder to make sure they don’t fall through the cracks. An auto responder allows you to enter a series of newsletters or informational snippets and delivers them via email in the order and schedule you choose. So after a bridal trade show, when you have tons of new contacts, enter the email addresses and the auto responder will take it from there. A good one to check out is aweber.com.

Delegation What is the task that you don’t do well? Hate writing email blasts? Hate entering data? Or designing brochures? Delegate it to someone who does like the job and does it well. It will get done faster and turn out better than if you forced yourself to do it. Go to elance.com to see what I’m talking about.

Next time you’re sitting at your desk forcing yourself to get that dreaded task done, start thinking creatively. Look to the virtual world to get more done.

Products for the Wedding Professional

As a ‘Wedding Professional,’ look no further than the ‘product catalog’ to help you grow your business at: Wedding Professional Product Catalog

Check out our ESSText program to discover another way you can promote your business 24 hours a day through automation.

Visit us online at BridalMarketingConcierge.com

And remember you can’t always do everything yourself, so work smarter this week. Automate and delegate.

Six Ways to Be a Happier Wedding Photographer

We like people who ‘look on the bright side’!

Product Catalog to Grow Your Wedding Business

Products for the Wedding Professional

Products Catalog 2012

Are you leading or just managing your wedding company?

Leadership is about taking risks and overcoming obstacles.  When Chris Evans, top speaker in the wedding circuit, left the wedding industry as a major bridal show producer, he decided to use his skills and teach wedding merchants ‘how to sell’ through workshops, seminars and more. However, there were a lot of obstacles in his way.  This included a massive brick-and-mortar system of getting the word out to those in the wedding industry via direct mail and advertising costs.  But he left his safe job and founded ‘Evans Sales Solutions, LLC,’ and stepped into the training and speaking circuit, changing the way many in this industry look at ‘sales and marketing.’

What is the key to assessing big decisions and overcoming obstacles that he used?  He didn’t want to waste his ‘God-given talent’ of teaching and then regret not doing it.  He would have regretted not joining the ‘speaking circuit,’ where he has met and trained thousands in the wedding industry to grow their businesses.

He had a clear vision of what he wanted to do, he knew the obstacles involved, set out to overcome them, knowing the whole time that there was a high failure risk.  He didn’t want to be 80 years old and regret what he could have done for this industry.   His theme every morning?  ‘It’s a Bright New Day Filled with Possibilities!’

Will you look back with regret at what could have been in your wedding organization?  Maybe you’ve owned your bridal business for a long time or been in an executive position for a few years, but are you leading or managing?

Leadership is about making the hard choices and living with the outcomes, good or bad.  Managing is more about ‘not doing the hard things-keeping all running smoothly’ thus making sure employees, vendors and customers are all happy.

Sometimes though, the path to a greater success requires you to ‘rock the boat,’ to the point of tipping it over.

The first step is to:  Know where you are going in this industry.   Too many bridal companies start with a ‘passionate idea,’ and then ‘just survive the ride.’  They are not plotting their growth plan; they are doing what they’ve always done, hoping that it’s enough to get by for another day.  If you are a leader, you won’t go for that.

Second step: Make a list of how you are going to make it happen!  List the easy steps, and list the obstacles.  By listing the obstacles, you can then go around them, through them, over them or simply get rid of them.  Most obstacles are going to fall into the category of people, products or the structure you have in place.    Ask yourself: Is this the right management team to get you where you want your company to be? Is your product on the ‘edge’ of what 18-36 year old brides are looking for?  Is your company structured to handle the challenges that lie ahead (yes, they are there) on your path to growth?

This is where leadership comes in.  Do you have the DISCIPLINE (consistency plus perseverance) or SELF CONTROL (the ability in the heat of the moment to take a specific action in the right direction) and COURAGE (Strength of purpose, to do your best and not swerve from your path) to grow your business?

None of these changes are easy.  But that’s the difference between a leader and a manager.  A leader says, ‘we are going a different direction and that means things are going to have to change.’  Your other option is to leave things alone and play it safe.  But get ready, Chris won’t be standing next to you at 80, when you declare, ‘I could have done so much more!!’

Evans Sales Solutions/ Bridal Marketing Concierge, leaders in the wedding industry with support products, business training, sales & marketing techniques to grow your business.  As a solutions-based and results-driven concierge we create opportunities to grow your bridal business sales and increase your profitability.  Reach us by calling: 805-322-4446 or go to:  www.BridalMarketingConcierge.com 

Announcing New Service for the Wedding Professionals

http://www.prlog.org/11914348-announcing-new-service-of-evans-sales-solutions-bridal-marketing-concierge.html

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