Supporting the Bridal Business Industry

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I have compiled six powerful lessons that our team has recently gleaned from Benjamin Franklin and are applying to our online engagement strategy. Yep, that’s right! The Benjamin Franklin– Father of Electricity, inventor, ambassador, efficiency enthusiast and really cool guy. Oh alright! His face is on the one hundred dollar bill and it’s “all about the Benjamins”. Whatever.  Here’s what we’ve learned.

1.  It’s never too late to start something new with conviction and courage.

At 42, Franklin retired from the printing press business and pursued science wholeheartedly. Sure, it was the Age of Enlightenment, but Franklin stepped into uncharted territories with no formal training or experience. His pursuit was driven by a passion to learn. Our brand is being built on the foundation of our collective experiences across the industries of marketing, web development and consumer engagement, but we are distinguished only by a commitment to constantly learn as we go…

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Top Wedding Business Expert Meets With Elizabeth Vargas on ABC | PRLog

See on Scoop.itBridal Business Solutions

Top Wedding Business Expert Meets With Elizabeth Vargas on ABC. Wedding Business Expert, Chris Evans is highlighted on 20/20, anchored by Elizabeth Vargas “Wedding Confidential” airs on “20/20,” FRIDAY, JANUARY 18 (10:00-11:00 p.m., ET) ABC.

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“Wedding Confidential” on “20/20” Airing Friday, January 18 at 10pm on ABC

See on Scoop.itBridal Business Solutions

Just in time for brides and grooms planning their spring and summer weddings, “20/20″ takes viewers behind the scenes of the cut throat wedding industry and reveals tricks of the trade for not getting gouged, saving money and staying calm.  The hour…

Chris Evans‘s insight:

Chris Evans of Evans Sales Solutions, LLC and producer of ‘Bridal Business Boot Camp’, will be highlighted on the show as he is dedicated to offering high quality education to those in the business and those who participate in the sales & marketing of a company. With a background of 30 years in the convention business, sales & marketing, wedding & event industry, Chris shares his expertise to improve small business techniques. The tips, trends and new ideas that he presents, as well as the networking and discussion that follow his speaking, are vital to his mission to provide professionals with resources that will allow them to enhance their career success and deliver excellence to their clients.

 

Author, Public Speaker, Business Trainer -Chris Evans of Evans Sales Solutions, LLC and producer of ‘Bridal Business Boot Camp’, will be highlighted on the show as he is dedicated to offering high quality education to those in the business and those who participate in the sales & marketing of a company. With a background of 30 years in the convention business, sales & marketing, wedding & event industry, Chris shares his expertise to improve small business techniques. The tips, trends and new ideas that he presents, as well as the networking and discussion that follow his speaking, are vital to his mission to provide professionals with resources that will allow them to enhance their career success and deliver excellence to their clients.

 

For more information call: 805-322-4446 or www.EvansSalesSolutions.com

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Something Old, Something New, Something Borrowed….

and Something Blue. 

In the wedding business this saying comes from the Victorian Era….but I’ve adapted it for 2013 AND for the professional in the Wedding Business!trumpet-mermaid Wedding Dress

Something Old.…what’s working for you right now that has been around for a long time?  Face to face visits!  I realize that it’s extremely easy to stop having those visits with our customers, however, one of the top wants of a bride and groom planning their wedding is…..a relationship.   Let’s look back: remember when the phone call was easier than setting up a time to meet face to face?  How about when the FAX machine was easier to contact the brides than a phone call…..then it moved to ‘the internet and emailing,’ and now it’s social media (Facebook, Twitter, Tumblr, LinkedIn).  However, the BEST OLD something….to close an actual sale, is to meet with your clients again!

Something New….let me hook you into some ideas that are WORKING!  Have you checked out: WedVu.com to create easy videos that help you in your rankings on line, plus are great advertisements for your company?  How about using PRWeb.com to get your press releases out in the community or PRnewswire.com?  At Evans Sales Solutions, we just started working with a company that helps you create an entire email follow up and follow through system–that will blow your mind!  We’d be happy to share it with you when you contact us for more information!  Email me: Chrisevansint@me.com (and ask for the f/u & f/through system)

Something Borrowed.…OK, this make sense to ‘borrow’ from the huge amount of ‘business background’ that our team brings to you.  Have you read the book, ‘How to Double Your Wedding Business in 12 Months?’  or have you attended a ‘Bridal Business Boot Camp,’ that gives you education to grow your wedding business?  Have you signed up for the FREE newsletter, video or ebook to grow your company through our website?  Do it now….www.EvansSalesSolutions.com  (Register today!)

and Something BLUE.….how about the Ocean?  It’s incredible in Atlantic City!   You are invited to participate in the Bridal Business Academy in May 2013–where you’ll hear from experts in the field of business and the wedding industry!  Sign up early for the discount!  Click here for more information and registration: Bridal Business Academy
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It’s the most wonderful time of the year….for presents!

Goes along with the ‘best booth designs’ …great bridal show!

It's A Brides World

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New TED Book: The Science of Optimism

My motto is: ‘Its A Bright New Day With Unlimited Possibilities’ and I try to share that with the ‘wedding business professionals’ that attend our ‘Bridal Business Boot Camps’ around the country! Optimism is FAITH, if you have some…..you can go far! -Chris Evans, Evans Sales Solutions, LLC

TED Blog

The world may be a tough and tenuous place, but we humans tend to think that the future will be better than the past. Why? In the new TED ebook, The Science of Optimism: Why We’re Hard-Wired for Hope, author Tali Sharot expands on her earlier research into the optimism bias, and explores the many reasons why we are biologically predisposed to believe the best is yet to come. We imagine our kids will be a success or we’ll find true love and that great job — not because we are naturally positive creatures, but because of the way our frontal cortex communicates with subcortical regions deep in our brain. Not the stuff that pop songs are made of, but fascinating nonetheless. There’s another advantage to walking on the sunny side of the street. Optimism not only makes our lives easier and more pleasant, but can also breed success. “Optimism,”…

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The Bridal Industry Today

Here’s a useful snapshot of the bridal world in the U.S.

With the popularity of wedding reality shows on networks like TLC and Style, weddings are in the spotlight more than ever. Here’s a brief overview of bridal stats gathered from theknot.com, Brides Magazine 2012 American Wedding Study, and weddingstats.com:

  • September is the most popular month for weddings; June is second. 20% of couples get engaged in December.
  • The average age of a bride is 27 and the groom is 29.
  • An average guest count is 140 and the length of engagement is fourteen months.
  • Blue, purple, and green are the biggest wedding colors.
  • 69% of couples had there own personal wedding website. 59% of brides used Pinterest to generate and organize wedding ideas.
  • The average cost of an American wedding is $27,000. New York City boasted the largest average cost of more than $65k, and Chicago was second at $53k per wedding.
  • Venue accounts for approximately 50% of a wedding’s budget.
  • The average cost of a bridal gown is $1355, and bridesmaids’ dresses average $145.
  • In this economy–exporting may be the way to expand your products.

To sum it all up, get yourself into Pinterest, focus on September and June themes, look into exporting into China and move to New York! Okay, maybe you should stay put –where you are–and use these stats to make the most of your business. For more great resources on the wedding biz, check out my site: EvansSalesSolutions.com or BridalMarketingConcierge.com

Have a great week, and do a little of your own research on wedding trends. It can only help propel you forward. As I always say, “Knowledge plus implementation equals power.”

Sincerely,

Chris Evans

P.S. Join us at the BRIDAL BUSINESS ACADEMY in Santa Monica on December 4 or get more information on the EASTERN SEABOARD Academy next May! 

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