Supporting the Bridal Business Industry

Posts tagged ‘advertising’

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Bridal Business Boot Camp

Next Bridal Business Boot Camp set for DETROIT -Hilton Garden Inn on August 27! Join other wedding professionals to learn more on growing your business. http://www.EvansSalesSolutions.com

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SMART Rules In Marketing Your Wedding Business

Do you know the steps to marketing your wedding business?  What do you need to put in the box? It’s actually simple:  S.M.A.R.T.

What’s in your Marketing Box?

S:  Be Specific. Don’t be vague in what you are trying to get across to the brides.

M:  Create something that is Measurable.  Determine what the success factor is for that goal.

A:  Are you able to Attain the goal you set up.  Is it something you can accomplish?

R:  When setting up your bridal marketing goals, are they Realistic?

T:  Do you have a Time Frame in which to create and make this goal work?

To guide your wedding business marketing efforts, you need to understand how to take ‘your passion’ in this industry and make it a business that plays to the needs of a bride.   There are several ways to build your company through an ‘Internet Marketing Strategy’ such as:

  • Your website.  Is your website creating desire?
  • SEO:  Search Engine Optimization.  Is your company always striving to be at the top of the search engine?
  • E-newsletters, Blogs:  Does your company create items that make you a star in this industry?
  • Social media: Do you stay on top of your social media, putting your company as the connection providing help to the brides creating a dream wedding?
  • Your Database.  Are you able to collect and add to your database of couples looking to use your company?  Increase your brand circle, by reaching out to those reached out for you!

Tips to help you: 

1) In the book ‘How to Double Your Wedding Business in 12 Months,’ Author Chris Evans, shows you how to break down your goals and set up realistic steps using sales techniques that will support you as you go forward.   

2) ESSText is a marketing technique used to capture your next client by using a ‘text program,’  through your SMART phone.

3) WedVu.com is a site that creates marketing videos to help take your marketing up a notch!  Each customized video can be placed on your website or used in your social marketing.

Marketing support with these items you can purchase through Amazon or at: http://www.EvansSalesSolutions.com 

OK, overwhelmed and need someone to do this for you?   Evans Sales Solutions can help you!  The Bridal Marketing Concierge team works to best suit our wedding business clients by providing them a range of full service marketing techniques and the ‘training’ needed to put your staff at the top for sales and service.  As a solutions-based and results-driven bridal marketing concierge in this fast paced environment, we help to grow your sales and increase your profitability.  Call 805-322-4446 or email: info@EvansSalesSolutions.com

Wedding Watch News-A guide to better business

http://issuu.com/ChrisEvans/docs/weddingwatchissue2/1 

Click here to read

Is it really SPAM or does it cost you wedding business?

I must admit, I’m amazed by the wedding professionals who spend thousands of dollars and hundreds of hours promoting their business only to throw it all away when the bride can’t reach them.  Isn’t that the point of marketing and public relations; allowing interested parties to actually make contact with you?

Grow your sales!

Doesn’t it seem counter intuitive to post your email address as a point of contact and then create a barrier to that contact with a spam filter?  Oh I know, we are in a war against spam and without the
filters we will lose.  I don’t think so.  Spam is just one of the costs of doing business today.  Fight spam by clicking the delete button, not sending potential clients to your competitor who doesn’t employ a spam filter.

You don’t think a spam filter is such a great deterrent?  Let’s look at it another way.

Imagine you promote your business’s telephone number. Everyplace your prospect looks they see your phone number. When they finally pick up the phone to give you a call, instead of actually reaching you they have to answer some questions about themselves so that you can determine IF they are truly worthy to receive follow-up from you. How many potential clients will hang in there and invest the effort to become actual clients?  Why wouldn’t they just call another wedding professional who will actually pick up his phone?   It’s not likely that anyone would actually create such a barrier to contact via the telephone.  If you are promoting your email address as a point of contact for your business, you shouldn’t create barriers there either.

Stop Being Lazy!
Every time I run across a spam filter for a business, I am perplexed.  Why would any business owner purposely make it harder for potential clients to get in touch with her?  The bottom line is that spam is inconvenient.  Wouldn’t you rather create a small inconvenience for yourself than one for the person who is trying to give you some of their hard-earned money?  Please….take the 10 minutes required each day and manually delete spam messages.  Wouldn’t you rather give up 10 minutes than lose just one customer?

You Don’t Want to Send the Wrong Message
Besides being inconvenient, a spam filter delivers this message to each prospect: “Hi.  I’m so busy that I can’t figure out how to set up email filters to cut down on spam.  I also believe that my time and energy is important than you working with me, therefore, I am going to make you jump through some hoops to prove you are worthy of my attention.  Once you jump through these hoops I promise to have you question the service that I am providing you right now, which may result in giving you pain later.”

The truth of the matter is that spam filters and excellent customer service don’t go together!  I am sure most consumers believe that barriers to contact detract from an outstanding customer
experience.

Create a strategy for follow up

3 Easy Ways to Reduce Spam  
1.    Make an attempt to avoid electronic email harvesting programs by posting your email address without symbols.  For example, instead of posting john@royalweddings.com  –post john[at]royalweddings[dot]com.

2.    Learn how to use and set up the spam filters on your email program.  Even the free email programs are outfitted with sophisticated filters.

3.    Have a dedicated business email.  Don’t sign up for newsletters and free offers with your business email address.  Only use your business email address for business functions and you will surely
see a decrease in the number of spam messages you receive.

You can learn more about advertising programs and generally accepted policies that cost you money by reading my book, ‘How to Double Your Wedding Business in 12 Months’ by visiting
http://www.EvansSalesSolutions.com or call 805-322-4446
Evans Sales Solutions, LLC, is an outsourced bridal  marketing concierge company.  We operate to best suit our clients needs by providing a complete range of full service marketing techniques and training.  As a solutions-based and results-driven concierge in today’s fast-paced marketing environment, we simplify the lives of our clients while growing their sales and increasing their profitability.

Day by Day-Steps to Growing Your Business

What would your business look like if you made even minor changes to how you think and do business so that you can grow your business? It’s not how much you do in your day, it’s what you do in that day that can make or break your business.

Growing your business can be broken down into easy, doable, bite-sized activities. It’s simply about focusing on what matters.   Do you rely on your ‘self-control,’ so that you choose the correct activity or can you ‘discipline’ yourself to make the correct choices? (more…)

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