Supporting the Bridal Business Industry

Posts tagged ‘chris evans’

The Five Star 5 – Key Phrases For The Sales Industry In The New Year!

Sell, Lead, Succeed!

As we start a new year, people in the sales profession get to “wipe the slate clean” and start all over again.

Last year’s results are in the rear-view mirror, and it is game on once again!

  • Here are five phrases that I focus on each year after “the ball drops” in Times Square
    1. “What Have You Done For Me Lately? – If you had a great year last year, more will be expected this year! If last year was a struggle, you will need to rebound and get back on track as soon as possible
    2. Optimism/Positive Outlook – This is the only way to go!
    3. The first quarter is the key – If you get out of the gate fast, it will set the table for the rest of the year. Don’t you dare drag your feet with the “January blues”; then you will be playing catch up

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Something Old, Something New, Something Borrowed….

and Something Blue. 

In the wedding business this saying comes from the Victorian Era….but I’ve adapted it for 2013 AND for the professional in the Wedding Business!trumpet-mermaid Wedding Dress

Something Old.…what’s working for you right now that has been around for a long time?  Face to face visits!  I realize that it’s extremely easy to stop having those visits with our customers, however, one of the top wants of a bride and groom planning their wedding is…..a relationship.   Let’s look back: remember when the phone call was easier than setting up a time to meet face to face?  How about when the FAX machine was easier to contact the brides than a phone call…..then it moved to ‘the internet and emailing,’ and now it’s social media (Facebook, Twitter, Tumblr, LinkedIn).  However, the BEST OLD something….to close an actual sale, is to meet with your clients again!

Something New….let me hook you into some ideas that are WORKING!  Have you checked out: to create easy videos that help you in your rankings on line, plus are great advertisements for your company?  How about using to get your press releases out in the community or  At Evans Sales Solutions, we just started working with a company that helps you create an entire email follow up and follow through system–that will blow your mind!  We’d be happy to share it with you when you contact us for more information!  Email me: (and ask for the f/u & f/through system)

Something Borrowed.…OK, this make sense to ‘borrow’ from the huge amount of ‘business background’ that our team brings to you.  Have you read the book, ‘How to Double Your Wedding Business in 12 Months?’  or have you attended a ‘Bridal Business Boot Camp,’ that gives you education to grow your wedding business?  Have you signed up for the FREE newsletter, video or ebook to grow your company through our website?  Do it now…  (Register today!)

and Something BLUE.….how about the Ocean?  It’s incredible in Atlantic City!   You are invited to participate in the Bridal Business Academy in May 2013–where you’ll hear from experts in the field of business and the wedding industry!  Sign up early for the discount!  Click here for more information and registration: Bridal Business Academy
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25 Dazzling Decor Ideas for Special Events

<I>'Iron Chef' themed events mix food and fun.</I>

1. SWEET THEMES: Fun themes guests will enjoy

To create an exciting, interactive “Iron Chef” theme (see photo), design centerpieces featuring ikebana-style palm stalks placed in a wok filled with long-grain rice. Accent centerpieces with small, seaweed-wrapped candles set in square plates filled with soy sauce. Add tabletop props such as samurai swords, geisha fans and plastic sumo bellies, and send guests home with favors including sake cups, lacquered chopsticks and wind-up “walking sushi” toys.
Carla Felicella, Rare Indigo, Vancouver, British Columbia

For a ’60s theme event, use scaffolding as anchors for large fabric swags and oversized graphics. Ultraviolet paint can make fabric stand out, as can a wash of amber lighting. Have Day-Glo items such as buttons, glow sticks and decals on tables for attendees to play with.
Gary Davis, Freeman Decorating, Orlando, Fla.

See ’60s, ’70s and ’80s theme parties here.

See great themed special events here.

2. BIG DEAL: How to handle oversize rooms

To drop a ceiling in a large hall, use weather balloons, which can inflate safely up to 24 feet in diameter. Suspended from the ceiling, the white balloons take lighting effects well and also help with sound issues commonly found in larger spaces.
Charles Banfield, Charles Banfield Productions, Los Angeles

To minimize a large room, try running a wide roll of color cellophane horizontally along the walls at the entrance of the space — the static in the air will make it adhere with no tape. Continue running the cello into the space along walls and windows. At the point where you want to create a barrier, simply take the cello and cross the room or space that you want to restrict. Done with flair, this will give guests a visual perimeter of the party area, and the cello color can be incorporated into table covers, centerpieces, etc. You can also group candles in the far reaches of the area you are containing to give the space a more magical feel.
Constance Sherman, Wink Studio, New York

To fill a large space in a unique and interesting way, hang picture frames of many different shapes, sizes and colors from the ceiling and around the walls. You can instantly transform vast spaces into works of art.
Janet Elkins, EventWorks, Los Angeles

For tables at a “Zen Garden” theme event, use muslin fabric over burlap with a green light underneath (see photo). The light gives a peaceful “aura” and allows the burlap texture to show through the smooth muslin while still covering the table mechanics. Use sheet moss on top to complete the look.
Lauren Fine, Boca by Design, Boca Raton, Fla.

3. SPECIAL SPACES: How to cope with troublesome event spaces

For tricky spaces with columns or other view obstructions, use personal-view monitors as centerpieces. The stage can be filmed and the live feed seen at each table through small screens with battery backs standing on their own, or incorporated into more elaborate centerpieces.
Lauren Fine, Boca by Design

When you are faced with floor space limitations in your venue, make a powerful and captivating decor statement on the ceiling by using projectors to cast vivid images onto wide fabric panels (see photo). The images can change throughout the event, which will change the mood and atmosphere in the room continually.
Sean De Freitas, Designs by Sean, Dania, Fla.

Create the feel of more space by using color saturation to fuse separate areas into one large event venue. By “connecting” two ballrooms and an outdoor walkway between two hotels with red, green and blue color saturation, each room can embody a unique theme but remain conceptually linked because of the collective color grouping.
Brynne Frost, Destination Concepts, San Diego

4. TABLE FOR FUN: Great ideas for centerpieces and table settings

Are you tired of seeing the incredible centerpieces that your floral designer worked on tirelessly be taken apart by guests — or worse, taken at the end of the event under a coat? If budget allows, have your floral designer create miniatures of the centerpieces and set one at each place setting for each guest to bring home.
Kellie Mathas, USA Hosts, New Orleans

For a romantic wedding place setting, tie every napkin in a ribbon matching the table overlay and tuck in a single rose (see photo). Decorate each setting with a miniature silver picture frame, a miniature vase of flowers and a truffle favor shaped like a wedding cake.
Frank Andonoplas, Frank Event Design, Chicago

A collection of inexpensive old lamps that are similar in style can easily be adapted to create individual centerpieces by attaching decor bowls to the light sockets.
Theresa Day, Legendary Events, Atlanta

Design a custom cake-table skirt for your wedding from a beautiful embroidered or beaded fabric. Have your seamstress turn it into a Christmas tree skirt for the couple following the wedding as a permanent reminder of their special day.
Timot McGonagle, Nashville, Tenn.

Use clear glass charger plates; under the plate you can create a design to complement your table dressing and enhance your theme for each individual guest.
John J. Daly Jr., CSEP, John Daly Inc. International, Santa Barbara, Calif.

See more great ideas for centerpieces here.

5. COOLER WITH COLOR: Creative color palettes for special events

With the stroke of an artist’s brush, even clients on a budget can have the look of the latest in designer colored-glass vases at their events. Simply create a pattern that best suits your party’s design scheme and roll the pattern inside a clear vase. Then, utilizing the event color palette, paint on the pattern with water-base paint (see photo). Murano glass, eat your heart out!
Cheryl Fish, MGM Mirage Events, Las Vegas

For instant color at minimal cost, multi-colored Slinkies can be used as votive holders, chair ties or centerpiece accents.
Lisa Cook, Affair with Flair, Englewood, Colo.

Is ivory too airy for an evening party? Bring it down a notch by adding black carpet and chairs. The black will soak up the light and will punctuate your decor elements, making them appear more prominent. The look is dramatic, and it will hide all of the cables and production equipment in the shadows.
Charles Banfield, Charles Banfield Productions

Add a touch of elegance to an event by swagging existing staircases with colorful fabrics. Not only do the fabrics add a touch of flair to a room, but they also allow you to cover unwanted elements without getting into messy liability issues that may come up if you conceal railings or steps.
Janet Elkins, EventWorks

See the latest on color palettes for special events here.

6. SEATING SMART: Seating ideas for galas and other special events

Instead of always relying on traditional guest seating like folding chairs or chiavaris, try using an 8-by-8-foot daybed fashioned from staging elements, or a 32-foot-long bench constructed with Bil-Jax platforms (see photo).
Dave Merrell, An Original Occasion, Los Angeles

Rather than relying on standard hotel rounds for guest seating, create a new twist by incorporating two or more rectangular banquet tables and placing them together to form large, square tables. Custom linens can then be added for a truly unique look.
Janet Elkins, EventWorks

To make everyone feel at home and connected at an intimate wedding, seat guests at one long rectangular table instead of multiple rounds.
Frank Andonoplas, Frank Event Design

7. VALUE ADDED: How to stretch your special event budget

When having a set designed for a general session stage, ask the property that will be hosting your group for contact information for the group that occupies the ballroom directly before or after you. Call the producer of that meeting and discuss designing a set that can be shared by both groups. Both clients will get a bigger bang for their buck, plus the savings that can be passed on to both clients will be phenomenal.
Steve Kemble, Steve Kemble Event Design, Dallas

When you have a limited budget for decor, go for one large statement in the middle of the room to grab guests’ attention, rather than putting small vignettes all around the room, which won’t have the same impact.
Dave Merrell, An Original Occasion

No budget for your next cocktail party? No problem. Rather than renting standard silver trays, buy large terra cotta pot liner trays and fill them with an ingredient of the food you are passing. For example, chicken satay skewers can be served on a bed of sesame seeds, and empanadas look great on a blanket of chopped cilantro.
Charles Banfield, Charles Banfield Productions

There is nothing like fresh greenery to add life to your event. If the event is at a major hotel property, ask your sales representative in advance of signing the contract if you can use some of the in-house plants. Many times at large hotels, there are many portions of the hotel not being used for events on any given night, and the plants in the foyers and other parts of these areas can simply be transferred to the ballroom you are using for a glorious — and free — enhancement.
Steve Kemble, Steve Kemble Event Design

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What’s a Bridal Show booth supposed to look like?

Dotson Studios Photography

OK, in my past….my wife (Rebekah) & I owned the Bridal Expo (when there was only one) in Southern California.  Our largest show was at the incredible Disneyland Hotel — where we usually brought in over 3000+ brides on a weekend event.   Even back then, we hosted ‘Merchant Maximizer Seminars,’ which were educational series all to support the wedding professional.   One of the most anticipated seminars, was the one about ‘How to set up and design the best booth,’ for the show.   (We even gave trophies for the best one!)

Our advice is ‘successful bridal-show booths entice brides-to-be to view your offers, connect on an emotional level with potential clients and stand out from other booths, so you’ll need to make sure that you don’t fill it so full (with all your great items) or leave it empty (so that the bride doesn’t understand what you offer).   It’s  important to note that whether you offer photography services, wedding cakes or customized invitations or wedding registry, you need to use the ‘5 senses,’ and add promotional concepts which can help extend the effect of your bridal show booth for a long time.   We’ve always believed that the best bridal-show booth ideas encourage brides to make on-the-spot decisions to use your services, encourage follow-up after the bridal show and ultimately increase sales and profit.

In our bookHow To Double Your Wedding Business in 12 Months,’ I spend a bit of time going over ideas, suggestions on how to set and display your business.  Most of all, you’ll find tips and techniques on how to SELL to a bride!   As I always say,  “It’s A Bright New Day With Unlimited Possibilities!”  –Chris Evans

Check out our Audio CD

Click here for Products:  ‘Booth Design Tips &  Tricks’ by Chris Evans

Click here for more ideas on booth designs via Pinterest! 

47 Stats for Holiday Marketing in 2012


We found this information very valuable to grow your business! CLICK HERE for more: final_deckv2

The Importance of Scheduling ‘Visits’

from the Best Selling Book: “How To Double Your Wedding Business in 12 Months,’ by Chris Evans….
(page 135-Chapter 12)

I hear people say things like this all the time:

  • ‘Sales is a numbers game,’
  • ‘Every no brings us closer to a yes,’
  • ‘You never get the sale if you don’t ask.’

You must consistently present your product to products or your business will fail.  In the wedding industry, for the most part, those presentations are done face-to-face.

In recent years, some wedding professionals have to trying to eliminate the ‘face-to-face,’ visits and let the Internet do the work for them.  In my opinion, this is a big mistake…….
(At the Wedding MBA in Las Vegas on October 2-4, you’ll have the opportunity to hear Chris, learn tips and techniques to grow your wedding business, upgrade your sales skills, pick up a free gift–along with ‘products for the wedding professional!’

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