You want to be better than your competition. You want to be viewed as the best in town. But how can you accomplish this if you don’t know what the competition is doing? The following activities will help you gather a well-rounded report on your competitors:
- Visit their website to learn about marketing strategies, personnel, and future plans.
- Visit their store to see their products, sales, and deals and get ideas for your own store.
- Order their brochure or newsletter to understand how they are marketing themselves.
- Sign up for their loyalty program to see what their customers receive from them.
- Do an online search to find articles, blogs, and reviews.
- Read their ads to understand their promotional patterns.
- Like their Facebook page to get updates and see how they engage people in social media.
- Ask around to find out what people think of your competitors.
The more you learn about your competitors, the better decisions you’ll be able to make. You can price your product more intelligently, learn what prospects like and dislike, and negotiate with an edge.
When you’re meeting with a prospect, you can tell them how your competitors are priced, what kind of customer service they offer, and what kind of reviews they are getting. With this information you can make them a better deal than anyone else and close the sale.
Knowledge of your competitors can help in numerous ways, but only if you keep up on it. You can’t base your competitive edge on information you gained last year, so be sure to stay on top of it weekly.
To get even more of an edge on the competition, order 12 Secrets Every Wedding Professional Should Know, and gain valuable tips from 30 years of wedding business experience.
The Bridal Marketing Concierge of Evans Sales Solutions, LLC is an outsourced marketing management company to support you in the wedding industry. We operate to best suit our client’s needs by providing a complete range of full service marketing techniques.
As a Solutions-based and Results-Driven Bridal Marketing Concierge we aim to support your company by leveraging our business relationships and access to unparalleled networks. We create strategic, specialized and customized plans to bring your business to the next level.
We offer an encompassing assortment of marketing services, such as: lead generation and tracking; campaign planning; market planning for the wedding industry; development and implementation; web design & development; search engine optimization and hosting packages; promotion & support on event planning (as designed); and, support for advertising, graphic and printing options.
Evans Sales Solutions (805) 428-3851 www.EvansSalesSolutions.com