Supporting the Bridal Business Industry

Posts tagged ‘concierge’

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and Wedding Expert Chris Evans

The Bridal Industry Today

Here’s a useful snapshot of the bridal world in the U.S.

With the popularity of wedding reality shows on networks like TLC and Style, weddings are in the spotlight more than ever. Here’s a brief overview of bridal stats gathered from theknot.com, Brides Magazine 2012 American Wedding Study, and weddingstats.com:

  • September is the most popular month for weddings; June is second. 20% of couples get engaged in December.
  • The average age of a bride is 27 and the groom is 29.
  • An average guest count is 140 and the length of engagement is fourteen months.
  • Blue, purple, and green are the biggest wedding colors.
  • 69% of couples had there own personal wedding website. 59% of brides used Pinterest to generate and organize wedding ideas.
  • The average cost of an American wedding is $27,000. New York City boasted the largest average cost of more than $65k, and Chicago was second at $53k per wedding.
  • Venue accounts for approximately 50% of a wedding’s budget.
  • The average cost of a bridal gown is $1355, and bridesmaids’ dresses average $145.
  • In this economy–exporting may be the way to expand your products.

To sum it all up, get yourself into Pinterest, focus on September and June themes, look into exporting into China and move to New York! Okay, maybe you should stay put –where you are–and use these stats to make the most of your business. For more great resources on the wedding biz, check out my site: EvansSalesSolutions.com or BridalMarketingConcierge.com

Have a great week, and do a little of your own research on wedding trends. It can only help propel you forward. As I always say, “Knowledge plus implementation equals power.”

Sincerely,

Chris Evans

P.S. Join us at the BRIDAL BUSINESS ACADEMY in Santa Monica on December 4 or get more information on the EASTERN SEABOARD Academy next May! 

Bridal Business Academy Comes To Southern California

The Bridal Business Academy is an intensive course in bridal business management, where wedding industry entrepreneurs gain hands-on familiarity with the fundamental skills needed in a successful business from the novice to the experienced.
The Bridal Business Academy features an intensive education program designed to strengthen the business acumen of wedding industry leaders. The workshop is designed for owners, managers, staff leaders and those looking to advance their wedding business.  Attendees range from the novice to the experienced as the Academy provides a strong foundation for wedding professionals who enjoy perfecting their trade.

Featured Trainer & Business Motivator, Chris Evans -Top Wedding Industry Specialist will be on hand to help you learn how to improve your business and grow your sales.

Additional top bridal business trainers will  teach information which focuses on practical concepts and tools to strengthen leadership capabilities in your wedding business.
Trainers include: Wedding Planner Alice Goetschel of Memorable Occasions, Susan Tellem, Owner of Tellem Worldwide Communications, Nick DiLello, Owner & Operator of the Phoenix Bridal Show and Daryl Bryant, Business Motivator & Owner of Total Entertainment.

As a bonus,  Wedding Coordinators/Planners can get a complimentary registration courtesy of the Sheraton Delfina Hotel.  Discount registrations are available for those in the Wedding Industry wanting to attend!

  • DATE:  December 4, 2012
  • TIME: 11:00-5:00 (Academy) 5:30-7:30 (Soiree’)
  • LOCATION:  Sheraton Delfina, Santa Monica
Call 805-322-4446 to reserve your seat (limited) or email to: Academy@EvansSalesSolutions.com   Go to: www.EvansSalesSolutions.com or www.BridalMarketingConcierge.com

Two Ways to Save Time in the Office

Time is money! Don’t get stuck spinning your wheels on things that can be done for you while you work or sleep.

Times are changing. Constantly. One great thing that change has brought is automation. No, we can’t build robots to do all of our office work, but we can hire some virtual robots and humans to do some of it. Here are a couple of ways to do this:

Auto Responders When people sign up to get email updates from your business, you can use an auto responder to make sure they don’t fall through the cracks. An auto responder allows you to enter a series of newsletters or informational snippets and delivers them via email in the order and schedule you choose. So after a bridal trade show, when you have tons of new contacts, enter the email addresses and the auto responder will take it from there. A good one to check out is aweber.com.

Delegation What is the task that you don’t do well? Hate writing email blasts? Hate entering data? Or designing brochures? Delegate it to someone who does like the job and does it well. It will get done faster and turn out better than if you forced yourself to do it. Go to elance.com to see what I’m talking about.

Next time you’re sitting at your desk forcing yourself to get that dreaded task done, start thinking creatively. Look to the virtual world to get more done.

Products for the Wedding Professional

As a ‘Wedding Professional,’ look no further than the ‘product catalog’ to help you grow your business at: Wedding Professional Product Catalog

Check out our ESSText program to discover another way you can promote your business 24 hours a day through automation.

Visit us online at BridalMarketingConcierge.com

And remember you can’t always do everything yourself, so work smarter this week. Automate and delegate.

Announcing New Service for the Wedding Professionals

http://www.prlog.org/11914348-announcing-new-service-of-evans-sales-solutions-bridal-marketing-concierge.html

Wedding Watch News-A guide to better business

http://issuu.com/ChrisEvans/docs/weddingwatchissue2/1 

Click here to read

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