Posts tagged ‘conference’
With the popularity of wedding reality shows on networks like TLC and Style, weddings are in the spotlight more than ever. Here’s a brief overview of bridal stats gathered from theknot.com, Brides Magazine 2012 American Wedding Study, and weddingstats.com:
- September is the most popular month for weddings; June is second. 20% of couples get engaged in December.
- The average age of a bride is 27 and the groom is 29.
- An average guest count is 140 and the length of engagement is fourteen months.
- Blue, purple, and green are the biggest wedding colors.
- 69% of couples had there own personal wedding website. 59% of brides used Pinterest to generate and organize wedding ideas.
- The average cost of an American wedding is $27,000. New York City boasted the largest average cost of more than $65k, and Chicago was second at $53k per wedding.
- Venue accounts for approximately 50% of a wedding’s budget.
- The average cost of a bridal gown is $1355, and bridesmaids’ dresses average $145.
- In this economy–exporting may be the way to expand your products.
To sum it all up, get yourself into Pinterest, focus on September and June themes, look into exporting into China and move to New York! Okay, maybe you should stay put –where you are–and use these stats to make the most of your business. For more great resources on the wedding biz, check out my site: EvansSalesSolutions.com or BridalMarketingConcierge.com
Have a great week, and do a little of your own research on wedding trends. It can only help propel you forward. As I always say, “Knowledge plus implementation equals power.”
Leadership is about taking risks and overcoming obstacles. When Chris Evans, top speaker in the wedding circuit, left the wedding industry as a major bridal show producer, he decided to use his skills and teach wedding merchants ‘how to sell’ through workshops, seminars and more. However, there were a lot of obstacles in his way. This included a massive brick-and-mortar system of getting the word out to those in the wedding industry via direct mail and advertising costs. But he left his safe job and founded ‘Evans Sales Solutions, LLC,’ and stepped into the training and speaking circuit, changing the way many in this industry look at ‘sales and marketing.’
What is the key to assessing big decisions and overcoming obstacles that he used? He didn’t want to waste his ‘God-given talent’ of teaching and then regret not doing it. He would have regretted not joining the ‘speaking circuit,’ where he has met and trained thousands in the wedding industry to grow their businesses.
He had a clear vision of what he wanted to do, he knew the obstacles involved, set out to overcome them, knowing the whole time that there was a high failure risk. He didn’t want to be 80 years old and regret what he could have done for this industry. His theme every morning? ‘It’s a Bright New Day Filled with Possibilities!’
Will you look back with regret at what could have been in your wedding organization? Maybe you’ve owned your bridal business for a long time or been in an executive position for a few years, but are you leading or managing?
Leadership is about making the hard choices and living with the outcomes, good or bad. Managing is more about ‘not doing the hard things-keeping all running smoothly’ thus making sure employees, vendors and customers are all happy.
Sometimes though, the path to a greater success requires you to ‘rock the boat,’ to the point of tipping it over.
The first step is to: Know where you are going in this industry. Too many bridal companies start with a ‘passionate idea,’ and then ‘just survive the ride.’ They are not plotting their growth plan; they are doing what they’ve always done, hoping that it’s enough to get by for another day. If you are a leader, you won’t go for that.
Second step: Make a list of how you are going to make it happen! List the easy steps, and list the obstacles. By listing the obstacles, you can then go around them, through them, over them or simply get rid of them. Most obstacles are going to fall into the category of people, products or the structure you have in place. Ask yourself: Is this the right management team to get you where you want your company to be? Is your product on the ‘edge’ of what 18-36 year old brides are looking for? Is your company structured to handle the challenges that lie ahead (yes, they are there) on your path to growth?
This is where leadership comes in. Do you have the DISCIPLINE (consistency plus perseverance) or SELF CONTROL (the ability in the heat of the moment to take a specific action in the right direction) and COURAGE (Strength of purpose, to do your best and not swerve from your path) to grow your business?
None of these changes are easy. But that’s the difference between a leader and a manager. A leader says, ‘we are going a different direction and that means things are going to have to change.’ Your other option is to leave things alone and play it safe. But get ready, Chris won’t be standing next to you at 80, when you declare, ‘I could have done so much more!!’
Evans Sales Solutions/ Bridal Marketing Concierge, leaders in the wedding industry with support products, business training, sales & marketing techniques to grow your business. As a solutions-based and results-driven concierge we create opportunities to grow your bridal business sales and increase your profitability. Reach us by calling: 805-322-4446 or go to: www.BridalMarketingConcierge.com