Supporting the Bridal Business Industry

Posts tagged ‘email’

Is it really SPAM or does it cost you wedding business?

I must admit, I’m amazed by the wedding professionals who spend thousands of dollars and hundreds of hours promoting their business only to throw it all away when the bride can’t reach them.  Isn’t that the point of marketing and public relations; allowing interested parties to actually make contact with you?

Grow your sales!

Doesn’t it seem counter intuitive to post your email address as a point of contact and then create a barrier to that contact with a spam filter?  Oh I know, we are in a war against spam and without the
filters we will lose.  I don’t think so.  Spam is just one of the costs of doing business today.  Fight spam by clicking the delete button, not sending potential clients to your competitor who doesn’t employ a spam filter.

You don’t think a spam filter is such a great deterrent?  Let’s look at it another way.

Imagine you promote your business’s telephone number. Everyplace your prospect looks they see your phone number. When they finally pick up the phone to give you a call, instead of actually reaching you they have to answer some questions about themselves so that you can determine IF they are truly worthy to receive follow-up from you. How many potential clients will hang in there and invest the effort to become actual clients?  Why wouldn’t they just call another wedding professional who will actually pick up his phone?   It’s not likely that anyone would actually create such a barrier to contact via the telephone.  If you are promoting your email address as a point of contact for your business, you shouldn’t create barriers there either.

Stop Being Lazy!
Every time I run across a spam filter for a business, I am perplexed.  Why would any business owner purposely make it harder for potential clients to get in touch with her?  The bottom line is that spam is inconvenient.  Wouldn’t you rather create a small inconvenience for yourself than one for the person who is trying to give you some of their hard-earned money?  Please….take the 10 minutes required each day and manually delete spam messages.  Wouldn’t you rather give up 10 minutes than lose just one customer?

You Don’t Want to Send the Wrong Message
Besides being inconvenient, a spam filter delivers this message to each prospect: “Hi.  I’m so busy that I can’t figure out how to set up email filters to cut down on spam.  I also believe that my time and energy is important than you working with me, therefore, I am going to make you jump through some hoops to prove you are worthy of my attention.  Once you jump through these hoops I promise to have you question the service that I am providing you right now, which may result in giving you pain later.”

The truth of the matter is that spam filters and excellent customer service don’t go together!  I am sure most consumers believe that barriers to contact detract from an outstanding customer
experience.

Create a strategy for follow up

3 Easy Ways to Reduce Spam  
1.    Make an attempt to avoid electronic email harvesting programs by posting your email address without symbols.  For example, instead of posting john@royalweddings.com  –post john[at]royalweddings[dot]com.

2.    Learn how to use and set up the spam filters on your email program.  Even the free email programs are outfitted with sophisticated filters.

3.    Have a dedicated business email.  Don’t sign up for newsletters and free offers with your business email address.  Only use your business email address for business functions and you will surely
see a decrease in the number of spam messages you receive.

You can learn more about advertising programs and generally accepted policies that cost you money by reading my book, ‘How to Double Your Wedding Business in 12 Months’ by visiting
http://www.EvansSalesSolutions.com or call 805-322-4446
Evans Sales Solutions, LLC, is an outsourced bridal  marketing concierge company.  We operate to best suit our clients needs by providing a complete range of full service marketing techniques and training.  As a solutions-based and results-driven concierge in today’s fast-paced marketing environment, we simplify the lives of our clients while growing their sales and increasing their profitability.

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15 Ideas to Collect Email Addresses for Your Business

To blog, send and invitation, create a newsletter, market your company–you’ll need those email addresses. Here are some ideas from Evans Sales Solutions, to start growing your list:

  1. Include and opt-in form on your website, so that you always have immediate results
  2. Create a monthly newsletter, include a sign-up link in your signature to all you emails
  3.  Use Facebook-Host your own group and invite people to it, then post links often. From time to time, post a link to sign up for your newsletter
  4. Bridal Tradeshows: Always bring a calendar and a ‘guest sign up’ book with you on a clipboard (make sure all staff have one) and ask for permission to send an email to those who sign up
  5. Host a ‘Wedding Professional Mixer,’ invite all wedding professionals in your area and invite them to sign up for your newsletter. (They will start referring business to you when you make a good relationship)
  6. Give something for free, like a PDF to help them grow their business? Have the visitors sign up on your ‘opt-in’ form prior to download
  7. Incentivize your employees-Give them $ or ‘points for something great’ for collecting VALID email addresses
  8. SEO-Make sure you optimize your site for keywords.  You need to be at the top of the search when people are looking for you.
  9. Include a ‘forward-to-a-friend link in your emails, just in case they want to forward your information to a someone who will find it interesting
  10. On the phone?  Never hang up without asking for their email address to keep your conversation going
  11. Use LinkedIn: Create a group, join groups and start dialoging
  12. Offer an ‘email only’ discount and don’t use those offers anywhere but email
  13. Use Twitter: Tweat your ‘hosted link’ of your email campaign every time you launch
  14. Bounce-backs: Get them back!  Send a postcard asking for their updated email addresses
  15. Include a forward-to-a-friend link on every page on your site

Need support to do all of this? Go to: www.EvansSalesSolutions.com

About us: Evans Sales Solution, Inc is a professional bridal marketing, sales and management concierge for those in the wedding industry.  We operate to best suit our client’s needs by providing a complete range of full service marketing techniques.

As a solutions-based and results-driven concierge in today’s fast-paced marketing environment, we aim to simplify the lives of our clients.  By leveraging our wedding business relationships and access networks, we create strategic, specialized and customized plans to bring your wedding business to the next level.  To contact us: Concierge@EvansSalesSolutions.com

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