Supporting the Bridal Business Industry

Posts tagged ‘google’

Are You Ready to Change Up Your ‘Sales Techniques’ in 2013?

direct_selling_solutions“I want to make more sales, what more can I do?”

We hear over and over again how wedding business organizations need to make more sales and are struggling to keep up as the technology and marketing techniques are changing.  How do you stay on top of your marketing outreach?

Many ask ‘what’s the best way to close a sale,’ before they even know what the ‘game plan’ is.  In the wedding business many ‘voice’ how they get overwhelmed with all the changes and feel that the ‘sales industry’ has changed.  They want to confirm that they are on the edge of the changes.’

Comments & Questions we hear at Evans Sales Solutions:

  • “Am I doing the right thing in my marketing to the bride?
  • “The new technology comes faster than I can keep up.”
  • “The amount of change taking place, especially on Facebook. You think you have a system down and then they update the pages and we have to teach everyone all over again.”
  • “How do I close the sale when talking to a bride?”

You get the picture, it’s a ‘tug ‘o war,’ all different, but then…all the same thing!competition3

Even if a wedding business dedicates itself to understanding something in the ‘Social Media Marketing’ area, (say the new Google+ platform,) before they know it, it does a major upgrade and much of their hard won knowledge becomes obsolete!  So, do you think that when it changes all the time…does the end result (A SALE) change too?

As wedding business and sales experts, we feel that the consumer is just increasingly savvy, in the technology area—so that you have to stay in the game in multiple ways.  Consumers (brides to be) are not just more tech smart, but they also expect more and they want it quickly.  We also feel that another thing the internet has done-is broken down the pricing barriers and everyone has your (and your competitors) pricing in the palm of their hands.

What can you do about it?

First, we will have to get over it. Constant, relentless change is now a fact of life. We are going to have to adapt to it because the world won’t adapt to us and our needs. We will need to embrace this constant change and turn it to our advantage.

What do I mean? How do we do this?

I mean embrace continual learning and do it at a higher level than you may have planned. This means listening to CD’s or podcasts (audio recordings) as you drive or work out. It means watching less TV in favor of reading a book each week on marketing, sales or another type of business help.  It means watching webinars and going to seminars on a more regular basis.  It means following your favorite wedding business blogs each and every day so that you can keep up with, or even get ahead, of your competition. It means watching YouTube videos about things you don’t understand, but know you need to.

We believe that you can actually turn this whole thing to your advantage! The vast majority of people are not self-starters. By taking the bull by the horns here, and determining that you aren’t going to sit by idly as the wedding industry changes, you actually become much more valuable to your client, as you become the expert!  Many will fail to adapt and become less relevant, are you going to be one that suceeds ?

There are multiple things you can do today…… (and some are COMPLIMENTARY!!) click for more information!

Evans Sales Solutions is a team of wedding & sales experts that work to support those in the wedding industry grow their business!  As a solutions-based and results-driven ‘Bridal Marketing Concierge,’ we look forward to working together when you call: 805-222-5946 or email to: WeddingBiz@EvansSalesSolutions.com Chris Evans is a Public Speaker, Sales & Business Trainer, Author,  and trusted advisor to many organizations around the world. He has over thirty years of experience in creating, expanding, and running organizations with an unsurpassed success record. http://www.EvansSalesSolutions.com

INFOGRAPHIC: The Ultimate Complete Final Social Media Sizing Cheat Sheet

Posted on November 12, 2012 by Dan Wilkerson

In June of this year, we published an infographic listing all of the sizing information for images on Facebook, Twitter, Google+, and Pinterest. It was a wildly successful piece of content, totally blowing our expectations out of the water. Unfortunately, while its popularity has flourished, nearly every social network instituted changes to their image sizes, rendering most of the information on the infographic out of date.

We knew we needed to update the information on the cheat sheet, but we weren’t comfortable with simply adjusting one or two figures on the blog post and leaving it as-is. We’d also received a lot of feedback, both on the design and information it contained. We decided to redesign the entire sheet and incorporate a few more social networks.

We also decided to permanently redirect the old sheet here, so that shared tweets, pins, likes, and so on, would lead to the correct sizing dimensions. Additionally, as sizing changes are implemented across social networks, we’ll actively update this sheet – meaning that if you use the embed code at the bottom to share this sheet on your own site, the image will automatically update with changes as they are rolled out. No more out-of-date information.

So, without further ado, here it is – the ultimate, complete, final social media sizing cheat sheet. As before, you can find a simple text list of the pixel dimensions at the bottom. Save this sucker on your hard drive and never Google ‘Facebook cover photo size’ again.

 

The Ultimate Complete Final Social Media Sizing Cheat Sheet by LunaMetrics

Designed by LunaMetrics.

<img

src=”http://lunametrics.wpengine.netdna-cdn.com/wp-content/uploads/2012/11/The-Ultimate-Complete-Social-Media-Sizing-Cheat-Sheet1.png&#8221;
alt=”The Ultimate Complete Final Social Media Sizing Cheat Sheet
LunaMetrics” width=”520″/>
<div>Designed by <a
href=”http://www.lunametrics.com”>LunaMetrics</a&gt;.</div>
<p>

 

Facebook
Timeline
Profile Picture 160 x 160 px Must be uploaded at least 180 x 180 px
Cover Photo 851 x 315 px
About Us 255 Characters
App Preview Image 111 x 74 px
Total Length of Apps bar (including gaps) 350 px
Timeline Profile Picture 32 x 32 px
Shared Image 403 x 403 px Photos can be viewed up to 960 x 720 px in the lightbox and expanded up to 2048 x 2048 px.
Shared Facebook Video 403 x 226
Status Update 63,206 characters
Shared Link Preview 156 x 116 px Editable, can be set with the og:type meta property
Shared Link Title Tag Up to 100 characters Editable, can be set with og:title meta property
Shared Link Metadescription Varies based on available room
Highlighted Post or Milestone 843 x 403 px
Highlighted Video Post or Milestone 843 x 475 px
News feed
News feed profile picture 50 x 50 px
News Feed Status update Up to 5 lines of text before Facebook truncates & appends ‘See More’ at the first break after the fifth
Shared Image Landscape 398 x 296 px
Portrait 296 x 398 px
Square 320 x 320 px
News Feed Sponsored Story Profile Picture 32 x 32 px
News Feed Sponsored Story Image Landscape 358 x 268 px
Portrait 268 x 358 px
Square 300 x 300 px
Shared Facebook Video Preview 403 x 226 px
Shared Video Link Preview 130 x 73 px
Shared Link Thumbnail 90 x 90 px
Shared Link Title Up to 100 Characters Editable
Shared Link Description Varies based on Thumbnail & Title Size Editable
Ads
URL Ad Title 25 Characters
URL Ad Copy 90 Characters
Page Ad Profile Picture 50 x 50 px
Page Ad Title Page Name
Page Ad Copy 90 Characters
Page Post Ad Profile Picture 32 x 32 px
Page Post Ad Title Page Name
Page Post Ad Copy First 90 characters of selected post First 120 characters if post is text-only
Page Post Ad Image 90 x 118 px
Page Post Ad Video Preview 128 x 72 px
Page Post Ad Link Thumbnail 50 x 50 px
Sponsored Story Fan Picture 50 x 50 px
Sponsored Story Profile Picture 32 x 32 px
Premium Page Post Ad Profile Picture 50 x 50 px
Premium Page Post Ad Video Preview 185 x 104 px
Premium Page Post Ad Image 168 x 128 px
Twitter
Profile
Background Image 90% of visitors see first 78 px of the background
67% see 204 px
43% see 247 px
21% see 284 px
Recent Image Preview 90 x 90
Profile Picture 81 x 81 px 4 px border
Tweet Length 140 Characters
In-stream
Profile Picture 48 x 48 px
Shared Media Tweet Length 140 characters, including link
Shared Link Preview 120 x 120 px Must be at least 60 x 60 px
Shared Link Title First 70 characters of twitter:title tag
Shared Link Description First 200 characters of twitter:description tag
Shared Image 375 x 375 px
Shared Video Preview 435 x 244 px
Video Details Video Title and first 160 characters of video description
Google+
Company Profile
Cover Photo 890 x 180 px
Profile Picture 250 x 250 px 5 px border
Horizontal Profile and cover photo gap 614 px
Status Update 100,000 Characters Can include hash tags
Shared Link Thumbnail 150 x 150 px
Shared Video Preview 497 x 279 px
Shared Image 497 x 373 px Can be uploaded and viewed up to 2048 x 2048 px
YouTube
Branded Channel
Content Container 970 px wide
Mappable Header 970 x 150 px Can map links off of YouTube
Profile Picture 55 x 55 px
Featured Video 640 x 390 px
Video Thumbnail 288 x 162 px
YouTube Brand Channel Background Size 90% of users see 8 px on either side of the content container Up to 1 mb in size
67% see 136 px
43% see 180 px
21% see 216 px
Video
Title Up to 100 characters
User Banner Up to 170 x 25 px
Video Preview 640 x 390 px
Description Up to 5000 characters
Tags Up to 500 characters Hidden, can be found in page source under “meta:keywords”
Recommended Playlist Details Playlist Title
Recommended Playlist Large Thumbnail 120 x 67 px
Recommeded Playlist Small Thumbnail 40 x 25 px
Recommended Video Details Video Title, Author, and Views
Recommended Video Thumbnail 120 x 67 px
LinkedIn
Overview
Horizontal Logo 100 x 60 px
Cover Photo 646 x 220 px
Company Square Logo 50 x 50 px
Company Comment Logo 30 x 30 px
Shared Link Thumbnail 180 x 110 px
Shared Link Details Shared Link Title and up to 230 characters of description. The description is editable.
Careers
Careers Cover Photo 974 x 238 px
Products and Services
Products and Services Banner Image 646 x 220 px
Product Image 100 x 80 px
Product Details 100 character title and 2000 character description
Pinterest
Profile
Profile Picture 160 x 165 px
About Section Up to 200 characters
Boards
Board 222 x 207 px
Big Thumbnail 222 x 150 px
Small Thumbnails 55 x 55 px
Pins
Profile Picture 32 x 32 px
Pin Image Preview 192 x scaled height
Pin on board 222 x scaled height
Pin
Profile Picture 49 x 49 px
Pin 600 x infinity

Are there any more social networks you’d like to get sizing information on? Would you like an embed code for the table above as well as the image? Like the new design? Let us know your thoughts in our comments below.

Is the student ready to be a teacher? Take a look at our social media and let us know what you think. We are always looking to make our profiles a little sharper, savvier and more user friendly.

 

Dan Wilkerson

About Dan Wilkerson

Dan Wilkerson is a Social Media Project Manager with a background in Advertising and PR. Since producing his first commercial at 18, Dan has wanted to get involved with brands. Dan loves solving problems creatively, effectively, and measurably, and has had experience with a wide variety of businesses ranging from tech start-ups to household charities.

by Dan Wilkerson | Google+ | Categories: Social Media

Wedding Social Marketing Blue Print Surprisingly Simple?

Creating a social marketing blue print for your company can be incredibly hard for the #wedding business owner who is working constantly ‘keeping the doors open,’ and doesn’t have the time to be on the computer and grow their business.  It’s important to stay on top of the daily changes and updates in social marketing, so that your company is found easier.   Here are a few quick things to note when you are working on your blue print: 

1) Write click-worthy titles and descriptions for the bride to be

When it comes to writing titles for search engines, the first thing you have to know is this…you only have 65 characters to write your headline.  You could write the greatest headline, but if it’s over 65 characters, it will get cut off.   Try to create something that you know will interest the clients you want to come knocking at your door.

  • Front-load your titles with keywords – Since most people only scan the first 2 words in a title, try to a keyword in the front as much as possible.
  • Meet the expectations of the reader – Your title should click to a page that meets the expectations of the user.
  • Emotionally writing – Try to make your title an emotional call to the brides.   Use adverbs that will pull them in: Emotional words are; killer, FREE, amazingly, surprising, uncommonly, tempting, astoundingly  (make up your own?)

2) Keywords 

When you want to attract attention when it comes to ranking above the fold is with Google+

  • Google looks for the word you typed in, but sometimes also looks for synonyms or related terms. Any words appearing in boldface type in your search results are terms Google associates with your search terms. For example, if you search for [kittens] you might see the word cats in boldface in your results.
  • Adding pictures, creating a blog with keywords, add friends– all support your going higher on the search engine.

3) Meta Tags 

These ideas are from Google.  The quality of your snippet (a small piece of brief extract: ‘snippets of information’) is important.  Using identical or similar descriptions on every page of a site isn’t very helpful when individual pages appear in the web results— the short text preview Google displays for each web result — can have a direct impact on the chances of your site being clicked (i.e. the amount of traffic Google sends your way).  Google wants snippets to accurately represent the web result. They (Google) will frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL’s content.

  • The meta description doesn’t just have to be in sentence format; it’s also a great place to include structured data about the page. Google limits meta descriptions to 160 characters or less.
  • For some sites, like news media sources, generating an accurate and unique description for each page is easy: since each article is hand-written, it takes minimal effort to also add a one-sentence description.
  • Finally, make sure your descriptions are… descriptive.  Front load keywords that are relevant to the article. If you like formulas, ask “Who? What? Why? When? Where? How?” That’s a formula journalists use to report. It works equally well writing descriptions.

Remember, that you are in business!  While it may have started from your ‘passion’ and that should still be part of the business, you must continually take the steps to bring your company up to speed on social marketing.   Bridal Business Marketing Concierge is one who can help with that day-to-day social marketing.  Learn more about our internet marketing solutions 

Recent blog posts about bridal business marketing strategy:   (From Evans Sales Solutions)

 

Contact us: 
805-322-4446
Evans Sales Solutions, LLC
http://www.EvansSalesSolutions.com
Rebekah@EvansSalesSolutions.com

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