Supporting the Bridal Business Industry

Posts tagged ‘groom’

Five Ways to Grow Your Business

Are you feeling stalled out in your business? Get to work this week, formulating your plan for growth. Take a look at these five suggestions to get started.

Customer Service Get a leg up on the competition by making excellent customer service your number one priority. If your client feels like you are doing everything you can and more to take care of them, they will want to tell everyone how great you are!

Expand Take inventory of your most popular services and add on accessories that make them even more attractive. Then add more services that are becoming popular in the marketplace. If you are not constantly growing and improving your product, you will eventually go backward as your competitors move ahead.

Quality Every product or service you put out there reflects on you, so make sure it is your best work every time. Attention to detail can seem like a dying art. Perfecting the little things goes a long way with clients, and word of mouth will spread quickly.

Team Put your goals in writing, then communicate them with your team, updating everyone weekly on the progress. You won’t believe how motivating this will be. Also, ask your team for ideas on ways to grow. Often, the best ideas come from those who are in the trenches.

Referrals Always ask your client if they know of anyone who needs your services, and ask them to contact them for you. This can be the quickest way to get new business. A warm contact is always more open than a cold one.

Now it’s time to roll up your sleeves and get to work. Business growth is possible; sometimes it just takes some rethinking, imagination, and hard work.

To learn more about growing your business, check out my book How to Double Your Wedding Business in 12 Months.  Find me on the web at EvansSalesSolutions.com for more tools to improve your business. While you’re there, sign up for a Bridal Business Boot Camp in your area!

This week, put on your thinking cap and strive for more!

Sincerely,

Chris Evans

The ESS Team

Chris Evans – CEO, Motivation, Sales & Techniques Training

Rebekah Evans – Marketing & Sales, PR & Social Media Manager

James Mitchell – Internet Expert, Web & Database Design

Vanessa Carroll – Copywriter & Marketing Content Manager

EvansSalesSolutions provides business training, workshops, emarketing and more to grow your wedding business. Products are available at www.EvansSalesSolutions.com 

 

 

6 Ways Your Business Can Benefit From Exhibiting A Bridal Trade Show

Bridal trade shows and exhibitions are a great way of getting your service out there to the new ‘brides-to-be and grooms,’ planning their weddings.

Wedding Watch News

You need to know what you want before you go in order to get the most out of exhibiting.   It is one form of advertising that is far and above your best source of face-to-face visits from brides.  This type of advertising allows you to meet every bride-to-be in person, build rapport and ask for an opportunity to schedule a more appropriate time to learn more about the vision for her wedding.  (The wedding industry exceeds $ even in this down economy.)

If wedding magazines, newspapers, radio or television could offer what this single form of advertising offers for your business, they would charge you 20 times more that they already do.  In fact, it’s the only form of advertising that allows you to do more than simply wait around for the phone to ring.  Excerpt from the book,’ How To Double Your Wedding Business in 12 Months,‘ by Author & Sales Trainer, Chris Evans. You will need to make sure you attend the right events to match your objectives.

To find a list of ‘professional & highly beneficial Bridal Trade Shows, ‘ go to: www.EvansSalesSolutions.com

Here are 6 ways your business could benefit from exhibiting at a trade show, and how you can make sure you achieve them. (more…)

Book ‘Em

Adam's DJ Service

DJs Are Employing a New Set of Tools to Market to Brides at Wedding Shows. But Sometimes, the Best Techniques Are the Tried & True

By Jeff Stiles

The annual events are held in nearly every market, typically in the springtime:

Bridal shows sponsored by local radio stations, bridal vendors and reception halls, designed to draw in young ladies anticipating the Big Question being popped very soon—along with those having already been asked.

Wisconsin’s Jake Riniker last year met a mother with two daughters who were both getting married. He introduced himself to them at a bridal show in The Badger State, and soon thereafter ended up signing up both sisters for receptions in 2012.

Two for the price of one, you might say.

“I think the main tactic that sets me apart is that I don’t pressure-sell,” says

the owner of Riniker Rhythm. “My take is that when mobile DJs offer big discounts if brides sign up right away, that just makes their service look gimmicky.

“I usually don’t get actual bookings until the following week or even at the next show. In this case, the mother and daughters had time to ‘shop around’ and then find me at the next show. I liked that, because I knew they had made an intelligent decision instead of just making an impulse buy.”

There’s a wide variety of opinions within the mobile-DJ industry today about the importance or even relevance of spending the marketing dollars necessary to appear at a bridal show. The more experienced jocks seem to depend solely on referrals, while multi-system owners and the relatively younger guys like to use these expos to further their name recognition.

In 2012, as brides become savvier via social networks, how can a DJ maximize one’s presence at a bridal show? (more…)

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