DJs Are Employing a New Set of Tools to Market to Brides at Wedding Shows. But Sometimes, the Best Techniques Are the Tried & True
By Jeff Stiles
The annual events are held in nearly every market, typically in the springtime:
Bridal shows sponsored by local radio stations, bridal vendors and reception halls, designed to draw in young ladies anticipating the Big Question being popped very soon—along with those having already been asked.
Wisconsin’s Jake Riniker last year met a mother with two daughters who were both getting married. He introduced himself to them at a bridal show in The Badger State, and soon thereafter ended up signing up both sisters for receptions in 2012.
Two for the price of one, you might say.
“I think the main tactic that sets me apart is that I don’t pressure-sell,” says
the owner of Riniker Rhythm. “My take is that when mobile DJs offer big discounts if brides sign up right away, that just makes their service look gimmicky.
“I usually don’t get actual bookings until the following week or even at the next show. In this case, the mother and daughters had time to ‘shop around’ and then find me at the next show. I liked that, because I knew they had made an intelligent decision instead of just making an impulse buy.”
There’s a wide variety of opinions within the mobile-DJ industry today about the importance or even relevance of spending the marketing dollars necessary to appear at a bridal show. The more experienced jocks seem to depend solely on referrals, while multi-system owners and the relatively younger guys like to use these expos to further their name recognition.
In 2012, as brides become savvier via social networks, how can a DJ maximize one’s presence at a bridal show? (more…)