Bridal trade shows and exhibitions are a great way of getting your service out there to the new ‘brides-to-be and grooms,’ planning their weddings.
You need to know what you want before you go in order to get the most out of exhibiting. It is one form of advertising that is far and above your best source of face-to-face visits from brides. This type of advertising allows you to meet every bride-to-be in person, build rapport and ask for an opportunity to schedule a more appropriate time to learn more about the vision for her wedding. (The wedding industry exceeds $ even in this down economy.)
If wedding magazines, newspapers, radio or television could offer what this single form of advertising offers for your business, they would charge you 20 times more that they already do. In fact, it’s the only form of advertising that allows you to do more than simply wait around for the phone to ring. Excerpt from the book,’ How To Double Your Wedding Business in 12 Months,‘ by Author & Sales Trainer, Chris Evans. You will need to make sure you attend the right events to match your objectives.
To find a list of ‘professional & highly beneficial Bridal Trade Shows, ‘ go to: www.EvansSalesSolutions.com
Here are 6 ways your business could benefit from exhibiting at a trade show, and how you can make sure you achieve them. (more…)