Supporting the Bridal Business Industry

Posts tagged ‘newsletter’

Wedding Watch News-A guide to better business 

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15 Ideas to Collect Email Addresses for Your Business

To blog, send and invitation, create a newsletter, market your company–you’ll need those email addresses. Here are some ideas from Evans Sales Solutions, to start growing your list:

  1. Include and opt-in form on your website, so that you always have immediate results
  2. Create a monthly newsletter, include a sign-up link in your signature to all you emails
  3.  Use Facebook-Host your own group and invite people to it, then post links often. From time to time, post a link to sign up for your newsletter
  4. Bridal Tradeshows: Always bring a calendar and a ‘guest sign up’ book with you on a clipboard (make sure all staff have one) and ask for permission to send an email to those who sign up
  5. Host a ‘Wedding Professional Mixer,’ invite all wedding professionals in your area and invite them to sign up for your newsletter. (They will start referring business to you when you make a good relationship)
  6. Give something for free, like a PDF to help them grow their business? Have the visitors sign up on your ‘opt-in’ form prior to download
  7. Incentivize your employees-Give them $ or ‘points for something great’ for collecting VALID email addresses
  8. SEO-Make sure you optimize your site for keywords.  You need to be at the top of the search when people are looking for you.
  9. Include a ‘forward-to-a-friend link in your emails, just in case they want to forward your information to a someone who will find it interesting
  10. On the phone?  Never hang up without asking for their email address to keep your conversation going
  11. Use LinkedIn: Create a group, join groups and start dialoging
  12. Offer an ‘email only’ discount and don’t use those offers anywhere but email
  13. Use Twitter: Tweat your ‘hosted link’ of your email campaign every time you launch
  14. Bounce-backs: Get them back!  Send a postcard asking for their updated email addresses
  15. Include a forward-to-a-friend link on every page on your site

Need support to do all of this? Go to:

About us: Evans Sales Solution, Inc is a professional bridal marketing, sales and management concierge for those in the wedding industry.  We operate to best suit our client’s needs by providing a complete range of full service marketing techniques.

As a solutions-based and results-driven concierge in today’s fast-paced marketing environment, we aim to simplify the lives of our clients.  By leveraging our wedding business relationships and access networks, we create strategic, specialized and customized plans to bring your wedding business to the next level.  To contact us:

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