Supporting the Bridal Business Industry

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Bridal & Event Professionals Academy (BEPA)

fMRLiGdJgV-1uFvG9O426yERpdAt4NAsx7rq2h3r7cYAs a ‘Event or Wedding Planner’ you have the opportunity to learn how to increase sales & gain referrals from top wedding professionals, get hands on advice from Sales & Marketing Pros at the upcoming training event in your area! In the evening, you have another opportunity to network with others in the industry, (while sipping on a glass of champagne,) at the incredible exhibitor area of top wedding professionals. Best of all, you can apply for a ‘COMPLIMENTARY invitation, CLICK HERE!

Top Education: When you attend the Bridal & Event Professionals Academy, you’ll be able to sharpen your skills in the sessions with Wedding & Event Business Expert-Chris Evans and other professionals, so your ‘time investment’ may be the best one you’ll make in 2013!

Exhibit or Sponsor the BEPA: Showcase your business to the attendees, network and set up ‘partnerships,’ to grow your business-in the evening networking session! The Bridal & Event Professionals Academy will occur in multiple locations drawing attendees, exhibitors and sponsors from each location. This investment in this special event, will offer your company a unique way to connect with top wedding & event planners/coordinators from the host city, state and region. Several bonuses are available when you exhibit or sponsor these events: 1) Seating in the training (valued at $350) 2) Advertising/Marketing Opportunities 3) Exhibition (Relationship building with other wedding professionals) Click here for more information on becoming a Exhibitor or Sponsor today!

Today’s wedding professional has to be a business pro, an IT technician, hand-holder and historian, traditionalist and trendsetter, all in one. No other profession requires the discipline and finesse that the bridal professional must demonstrate on a daily basis. Emotions and expectations run high. Everyone must work together to pull off this one-day event that will be remembered for a lifetime. Follow the Bridal Biz Daily (blog) which keeps you up to date on the latest trends in industry training, fashion and business practices. We bring you tips and techniques, news and trends in an easy-to-read format.

Bridal & Event Professionals Academy 2013 (BEPA) 

CLICK HERE FOR INFO!

  • Los Angeles, CA – Sept. 23
  • Bay Area, CA – Oct. 7
  • Boston, MA – Oct. 14
  • Philadelphia, PA – Oct. 16
  • Atlanta, GA – Oct 21
  • Orlando, FL – Oct. 23
  • Houston, TX – Oct. 28
  • Fort Worth, TX – Nov. 4,
  • Denver, CO – Nov. 6
  • Miami, FL – Nov. 13

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Pushing and Pulling – Pulling and Pushing…is your marketing getting you leads?

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Every bridal & event business has some common traits. They all need to attract the attention of potential buyers. They all need a way to turn those prospects into paying customers. All businesses need to establish systems that please customers, encouraging them to buy again, and/or recommend them to family and friends.  Creating awareness of your Bridal or Event business, your products or services can be done by becoming aware and implementing the steps below to make it to the top!

Here are some of the ways we step through the process to get that sale!

Stage 1: Attract Traffic

The “traffic” may come to you through website visitors, phone calls, in-person visits, trade shows and more. Your methods of advertising and attracting interest will determine the quantity of leads, the quality of prospects, and the way they reach you. You may attract traffic with Pay-Per-Click ads on Google or Facebook, social media activity, partner referrals, print ads, networking, live events, or any number of other methods. Once you get the word out about your company and gain people’s attention, you can begin to capture their contact information and follow up.

Stage 2: Capture Leads

As you know, I encourage my ‘clients,’ to immediately make that visit with the bride and/or customer-looking at your services.  I believe that when a bride is planning her wedding, she WANTS to know those who is working with her to plan her dream.   Obviously, you may not get that immediate chance to ‘create a visit.’   So I believe that you need to maximize the traffic you attract. Only a small portion of your leads that you don’t have visits set up with, will become customers right away. The rest will take time to explore their options and think about their needs before they make a purchase decision. You need a way to follow up with these leads so that they come to you when they are ready to buy. Some of the ways we promote our clients is to establish a free offer that has value (i.e. ebook, video, free trial), then add this information into our CRM data file.  (Customer Response Management.)  It is very important that when a person converts from an anonymous website visitor to a lead, a contact is created in your CRM.  (See below for more details)

Stage 3: Nurture Prospects

Prospects who sign up for a free offer are essentially “raising their hand” to learn more about how your products and services will satisfy their need or solve their problem. Once you capture their contact information and feed it into your CRM,  you must use campaign sequences to send educational, persuasive messages that will educate prospects and maintain their attention until they are ready to buy.

Stage 4: Convert Sales

As the brides move closer to buying your product or service, the follow-up messaging should change and / or your outreach to them should be what ‘closes’ the sale.   This is where we hear, ‘I give them information once and they don’t respond.’  Does that mean you stop working and reaching out in different ways to solidify your relationship with the bride?  No!  You must ‘give them a reason’ to work with you –what interests one bride, may be different for the next one.

Stage 5: Deliver & Satisfy

After the sale, it’s time to deliver the goods and create happy dreams. Don’t drop the ball here!   When you are the one helping her ‘plan the wedding or event of her dreams,  it is highly important that you deliver a top-notch fulfillment experience and automatically follow-up to make sure new customers are completely satisfied. This stage may include sending a product in the mail as a thank you or completing a personally delivered service.  This industry is made up of ‘relationships!’ 

Stage 6: Relationship Building

Establishing a remarkable customer experience makes it easier for you to earn repeat business from your existing customers.  A bride that was thrilled with your service or product usually doesn’t mind that you can periodically offer complementary products or services so that they may buy from you again and/or refer you to her friends. You maintain customer respect and interest by sending relevant offers that are related to the interests they’ve expressed in the past.

Your number one job is to create  lifelong fans that advocate for you & your brand.  Don’t let your dreams-or your customers-slip away–Keep Pushing, Keep Pulling, it’s not as hard as you may be making it out to be!  If you’d like more information to get help on with a proven framework for developing a more streamlined, scalable marketing plan so that you can watch your event & bridal business grow quickly and profitably, get in touch with us today at EvansSalesSolutions.com  or call:  805-222-5946.

It’s time for you to Dream BIG about your business!

Sign up for a national Bridal Business Boot Camp or Bridal & Event Professionals Academy!

Are You Ready to Change Up Your ‘Sales Techniques’ in 2013?

direct_selling_solutions“I want to make more sales, what more can I do?”

We hear over and over again how wedding business organizations need to make more sales and are struggling to keep up as the technology and marketing techniques are changing.  How do you stay on top of your marketing outreach?

Many ask ‘what’s the best way to close a sale,’ before they even know what the ‘game plan’ is.  In the wedding business many ‘voice’ how they get overwhelmed with all the changes and feel that the ‘sales industry’ has changed.  They want to confirm that they are on the edge of the changes.’

Comments & Questions we hear at Evans Sales Solutions:

  • “Am I doing the right thing in my marketing to the bride?
  • “The new technology comes faster than I can keep up.”
  • “The amount of change taking place, especially on Facebook. You think you have a system down and then they update the pages and we have to teach everyone all over again.”
  • “How do I close the sale when talking to a bride?”

You get the picture, it’s a ‘tug ‘o war,’ all different, but then…all the same thing!competition3

Even if a wedding business dedicates itself to understanding something in the ‘Social Media Marketing’ area, (say the new Google+ platform,) before they know it, it does a major upgrade and much of their hard won knowledge becomes obsolete!  So, do you think that when it changes all the time…does the end result (A SALE) change too?

As wedding business and sales experts, we feel that the consumer is just increasingly savvy, in the technology area—so that you have to stay in the game in multiple ways.  Consumers (brides to be) are not just more tech smart, but they also expect more and they want it quickly.  We also feel that another thing the internet has done-is broken down the pricing barriers and everyone has your (and your competitors) pricing in the palm of their hands.

What can you do about it?

First, we will have to get over it. Constant, relentless change is now a fact of life. We are going to have to adapt to it because the world won’t adapt to us and our needs. We will need to embrace this constant change and turn it to our advantage.

What do I mean? How do we do this?

I mean embrace continual learning and do it at a higher level than you may have planned. This means listening to CD’s or podcasts (audio recordings) as you drive or work out. It means watching less TV in favor of reading a book each week on marketing, sales or another type of business help.  It means watching webinars and going to seminars on a more regular basis.  It means following your favorite wedding business blogs each and every day so that you can keep up with, or even get ahead, of your competition. It means watching YouTube videos about things you don’t understand, but know you need to.

We believe that you can actually turn this whole thing to your advantage! The vast majority of people are not self-starters. By taking the bull by the horns here, and determining that you aren’t going to sit by idly as the wedding industry changes, you actually become much more valuable to your client, as you become the expert!  Many will fail to adapt and become less relevant, are you going to be one that suceeds ?

There are multiple things you can do today…… (and some are COMPLIMENTARY!!) click for more information!

Evans Sales Solutions is a team of wedding & sales experts that work to support those in the wedding industry grow their business!  As a solutions-based and results-driven ‘Bridal Marketing Concierge,’ we look forward to working together when you call: 805-222-5946 or email to: WeddingBiz@EvansSalesSolutions.com Chris Evans is a Public Speaker, Sales & Business Trainer, Author,  and trusted advisor to many organizations around the world. He has over thirty years of experience in creating, expanding, and running organizations with an unsurpassed success record. http://www.EvansSalesSolutions.com

Nationally Known Wedding Business Speaker Comes To Sacramento

Are you looking to get EDUCATION so that you book more visits, make more sales and are thrilled to be part of the Wedding Industry? Nationally known Speaker & Business Trainer, Chris Evans, will be highlighted in Sacramento on February 18 to Inform, Inspire and Empower those in the wedding industry!

Those that come walk away with an “I can do this” attitude!   As a LEADER in the wedding business, Chris has literally taught thousands of wedding professionals to grow their business and educates wedding professionals in sales, marketing and empowers them to move their business forward.

While Chris Evans speaks on a number of wedding business related topics, the sales industry is his background and his strongest suit. He worked his way up from a fledgling salesman to producer of one of the largest bridal shows in the country – he did this within four years and by the age of 29.  He provides a high energy style, yet with solid- practical, real life-sales information.  Chris speaks with authority, credibility and experience from his 3 books and wedding professional products!

Extraordinary companies make bold decisions and take action!

Join Chris at one or more of the following Bridal Business Boot Camps:

February 11: Buffalo, New York -Hilton Garden Inn

February 18: Sacramento, California -Courtyard Sacramento

February 25: Seattle, Washington -Airport Marriott

….or sign up for the NEW Webinars in the luxury of your own office: EvansSalesSolutions.com or call 805-322-4446

Evans Sales Solutions is an outsourced bridal business concierge that operates to support those in the wedding industry with products, live events, webinars, marketing techniques & business development training.  As a solutions-based and results-driven concierge we work hard to help you grow your business in this virtual world!  EvansSalesSolutions.comSAC_Promo_Sheet

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and Wedding Expert Chris Evans

Something Old, Something New, Something Borrowed….

and Something Blue. 

In the wedding business this saying comes from the Victorian Era….but I’ve adapted it for 2013 AND for the professional in the Wedding Business!trumpet-mermaid Wedding Dress

Something Old.…what’s working for you right now that has been around for a long time?  Face to face visits!  I realize that it’s extremely easy to stop having those visits with our customers, however, one of the top wants of a bride and groom planning their wedding is…..a relationship.   Let’s look back: remember when the phone call was easier than setting up a time to meet face to face?  How about when the FAX machine was easier to contact the brides than a phone call…..then it moved to ‘the internet and emailing,’ and now it’s social media (Facebook, Twitter, Tumblr, LinkedIn).  However, the BEST OLD something….to close an actual sale, is to meet with your clients again!

Something New….let me hook you into some ideas that are WORKING!  Have you checked out: WedVu.com to create easy videos that help you in your rankings on line, plus are great advertisements for your company?  How about using PRWeb.com to get your press releases out in the community or PRnewswire.com?  At Evans Sales Solutions, we just started working with a company that helps you create an entire email follow up and follow through system–that will blow your mind!  We’d be happy to share it with you when you contact us for more information!  Email me: Chrisevansint@me.com (and ask for the f/u & f/through system)

Something Borrowed.…OK, this make sense to ‘borrow’ from the huge amount of ‘business background’ that our team brings to you.  Have you read the book, ‘How to Double Your Wedding Business in 12 Months?’  or have you attended a ‘Bridal Business Boot Camp,’ that gives you education to grow your wedding business?  Have you signed up for the FREE newsletter, video or ebook to grow your company through our website?  Do it now….www.EvansSalesSolutions.com  (Register today!)

and Something BLUE.….how about the Ocean?  It’s incredible in Atlantic City!   You are invited to participate in the Bridal Business Academy in May 2013–where you’ll hear from experts in the field of business and the wedding industry!  Sign up early for the discount!  Click here for more information and registration: Bridal Business Academy
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The Bridal Industry Today

Here’s a useful snapshot of the bridal world in the U.S.

With the popularity of wedding reality shows on networks like TLC and Style, weddings are in the spotlight more than ever. Here’s a brief overview of bridal stats gathered from theknot.com, Brides Magazine 2012 American Wedding Study, and weddingstats.com:

  • September is the most popular month for weddings; June is second. 20% of couples get engaged in December.
  • The average age of a bride is 27 and the groom is 29.
  • An average guest count is 140 and the length of engagement is fourteen months.
  • Blue, purple, and green are the biggest wedding colors.
  • 69% of couples had there own personal wedding website. 59% of brides used Pinterest to generate and organize wedding ideas.
  • The average cost of an American wedding is $27,000. New York City boasted the largest average cost of more than $65k, and Chicago was second at $53k per wedding.
  • Venue accounts for approximately 50% of a wedding’s budget.
  • The average cost of a bridal gown is $1355, and bridesmaids’ dresses average $145.
  • In this economy–exporting may be the way to expand your products.

To sum it all up, get yourself into Pinterest, focus on September and June themes, look into exporting into China and move to New York! Okay, maybe you should stay put –where you are–and use these stats to make the most of your business. For more great resources on the wedding biz, check out my site: EvansSalesSolutions.com or BridalMarketingConcierge.com

Have a great week, and do a little of your own research on wedding trends. It can only help propel you forward. As I always say, “Knowledge plus implementation equals power.”

Sincerely,

Chris Evans

P.S. Join us at the BRIDAL BUSINESS ACADEMY in Santa Monica on December 4 or get more information on the EASTERN SEABOARD Academy next May! 

Bridal Business Academy Comes To Southern California

The Bridal Business Academy is an intensive course in bridal business management, where wedding industry entrepreneurs gain hands-on familiarity with the fundamental skills needed in a successful business from the novice to the experienced.
The Bridal Business Academy features an intensive education program designed to strengthen the business acumen of wedding industry leaders. The workshop is designed for owners, managers, staff leaders and those looking to advance their wedding business.  Attendees range from the novice to the experienced as the Academy provides a strong foundation for wedding professionals who enjoy perfecting their trade.

Featured Trainer & Business Motivator, Chris Evans -Top Wedding Industry Specialist will be on hand to help you learn how to improve your business and grow your sales.

Additional top bridal business trainers will  teach information which focuses on practical concepts and tools to strengthen leadership capabilities in your wedding business.
Trainers include: Wedding Planner Alice Goetschel of Memorable Occasions, Susan Tellem, Owner of Tellem Worldwide Communications, Nick DiLello, Owner & Operator of the Phoenix Bridal Show and Daryl Bryant, Business Motivator & Owner of Total Entertainment.

As a bonus,  Wedding Coordinators/Planners can get a complimentary registration courtesy of the Sheraton Delfina Hotel.  Discount registrations are available for those in the Wedding Industry wanting to attend!

  • DATE:  December 4, 2012
  • TIME: 11:00-5:00 (Academy) 5:30-7:30 (Soiree’)
  • LOCATION:  Sheraton Delfina, Santa Monica
Call 805-322-4446 to reserve your seat (limited) or email to: Academy@EvansSalesSolutions.com   Go to: www.EvansSalesSolutions.com or www.BridalMarketingConcierge.com

Are you leading or just managing your wedding company?

Leadership is about taking risks and overcoming obstacles.  When Chris Evans, top speaker in the wedding circuit, left the wedding industry as a major bridal show producer, he decided to use his skills and teach wedding merchants ‘how to sell’ through workshops, seminars and more. However, there were a lot of obstacles in his way.  This included a massive brick-and-mortar system of getting the word out to those in the wedding industry via direct mail and advertising costs.  But he left his safe job and founded ‘Evans Sales Solutions, LLC,’ and stepped into the training and speaking circuit, changing the way many in this industry look at ‘sales and marketing.’

What is the key to assessing big decisions and overcoming obstacles that he used?  He didn’t want to waste his ‘God-given talent’ of teaching and then regret not doing it.  He would have regretted not joining the ‘speaking circuit,’ where he has met and trained thousands in the wedding industry to grow their businesses.

He had a clear vision of what he wanted to do, he knew the obstacles involved, set out to overcome them, knowing the whole time that there was a high failure risk.  He didn’t want to be 80 years old and regret what he could have done for this industry.   His theme every morning?  ‘It’s a Bright New Day Filled with Possibilities!’

Will you look back with regret at what could have been in your wedding organization?  Maybe you’ve owned your bridal business for a long time or been in an executive position for a few years, but are you leading or managing?

Leadership is about making the hard choices and living with the outcomes, good or bad.  Managing is more about ‘not doing the hard things-keeping all running smoothly’ thus making sure employees, vendors and customers are all happy.

Sometimes though, the path to a greater success requires you to ‘rock the boat,’ to the point of tipping it over.

The first step is to:  Know where you are going in this industry.   Too many bridal companies start with a ‘passionate idea,’ and then ‘just survive the ride.’  They are not plotting their growth plan; they are doing what they’ve always done, hoping that it’s enough to get by for another day.  If you are a leader, you won’t go for that.

Second step: Make a list of how you are going to make it happen!  List the easy steps, and list the obstacles.  By listing the obstacles, you can then go around them, through them, over them or simply get rid of them.  Most obstacles are going to fall into the category of people, products or the structure you have in place.    Ask yourself: Is this the right management team to get you where you want your company to be? Is your product on the ‘edge’ of what 18-36 year old brides are looking for?  Is your company structured to handle the challenges that lie ahead (yes, they are there) on your path to growth?

This is where leadership comes in.  Do you have the DISCIPLINE (consistency plus perseverance) or SELF CONTROL (the ability in the heat of the moment to take a specific action in the right direction) and COURAGE (Strength of purpose, to do your best and not swerve from your path) to grow your business?

None of these changes are easy.  But that’s the difference between a leader and a manager.  A leader says, ‘we are going a different direction and that means things are going to have to change.’  Your other option is to leave things alone and play it safe.  But get ready, Chris won’t be standing next to you at 80, when you declare, ‘I could have done so much more!!’

Evans Sales Solutions/ Bridal Marketing Concierge, leaders in the wedding industry with support products, business training, sales & marketing techniques to grow your business.  As a solutions-based and results-driven concierge we create opportunities to grow your bridal business sales and increase your profitability.  Reach us by calling: 805-322-4446 or go to:  www.BridalMarketingConcierge.com 

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Wedding Business Expert given mission ‘Bridal Business IMPOSSIBLE’ in Chicago on June 18

Wedding Business Expert-Author, Speaker, Trainer–Chris Evans in Chicago-O’Hare!  Chris will teach you how to ‘Double Your Wedding Business in 12 Months’ at the Bridal Business Boot Camp!  Join us on Monday, June 18 @ the Hampton Inn Airport Hotel.

www.EvansSalesSolutions.com

May 30, 2012-Chicago:  Chris Evans, America’s foremost Wedding Business Expert, is given the “mission” of making the impossible-possible by teaching, training and motivating local wedding industry businesses to take their businesses to the next level on June 18, 2012 at the Hampton Inn-Chicago, O’Hare International.

Chris Evans, speaker, author, business coach and master presenter uses the 30 years in the bridal industry to help thousands of wedding businesses, grow their companies—even in these uncertain times. On June 18-Chicago will hear speaker, author, business coach and master presenter, Chris Evans, who uses the 30 years in the bridal industry to help thousands of wedding businesses, grow their companies—even in these uncertain times.

The full day Bridal Business Boot Camp was created to help those in the bridal industry to learn skills to increase their bottom line.  Wedding Professionals will learn:

• How to stop chasing the bride and have them chase you with Attraction Marketing!

• Why Social Networking doesn’t work-and what to do about it!

• ‘There’s an App for that!’ Websites and techniques that save you time and money!

• Mission Impossible?  How to remake your bridal business for the new economy!

Chris Evans is a fearless entrepreneur and top sales trainer. He’s never met a challenge he wouldn’t take. Chris’ new mission: fix America’s most desperate bridal businesses…. ready to change & grow…..Is it a Bridal Business: Impossible?  Never!

His background in the wedding industry includes top wedding entrepreneur, author, sales trainer and key note speaker and Chris entertains and trains companies with a hint of comedy from writing for the ‘Jay Leno’ show.

Chris created the wildly successful Bridal Business Boot Camp in 2008, training thousands of wedding professionals to exceed their expectations in sales, grow their companies and learn valuable business techniques.’ This intense business workout, will take them to the next level in sales and more!  Chris is also the Author of, ‘How to Double Your Wedding Business in 12 Months!’ and, ‘The Secret of Sales Success.’

The Bridal Business Boot Camp is a full day event at:

Hampton Inn Hotel, Chicago-O’Hare International

3939 N. Mannheim Road

Schiller Park, IL 60176

June 18, 2012, Monday

9:00 am -3:45 pm

Registration is available by going to: http://www.EvansSalesSolutions.com  or call 805-428-3851. Tickets increase in price after: June 15, 2012, Seating is limited!

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