Supporting the Bridal Business Industry

Posts tagged ‘service’

Five Ways to Grow Your Business

Are you feeling stalled out in your business? Get to work this week, formulating your plan for growth. Take a look at these five suggestions to get started.

Customer Service Get a leg up on the competition by making excellent customer service your number one priority. If your client feels like you are doing everything you can and more to take care of them, they will want to tell everyone how great you are!

Expand Take inventory of your most popular services and add on accessories that make them even more attractive. Then add more services that are becoming popular in the marketplace. If you are not constantly growing and improving your product, you will eventually go backward as your competitors move ahead.

Quality Every product or service you put out there reflects on you, so make sure it is your best work every time. Attention to detail can seem like a dying art. Perfecting the little things goes a long way with clients, and word of mouth will spread quickly.

Team Put your goals in writing, then communicate them with your team, updating everyone weekly on the progress. You won’t believe how motivating this will be. Also, ask your team for ideas on ways to grow. Often, the best ideas come from those who are in the trenches.

Referrals Always ask your client if they know of anyone who needs your services, and ask them to contact them for you. This can be the quickest way to get new business. A warm contact is always more open than a cold one.

Now it’s time to roll up your sleeves and get to work. Business growth is possible; sometimes it just takes some rethinking, imagination, and hard work.

To learn more about growing your business, check out my book How to Double Your Wedding Business in 12 Months.  Find me on the web at EvansSalesSolutions.com for more tools to improve your business. While you’re there, sign up for a Bridal Business Boot Camp in your area!

This week, put on your thinking cap and strive for more!

Sincerely,

Chris Evans

The ESS Team

Chris Evans – CEO, Motivation, Sales & Techniques Training

Rebekah Evans – Marketing & Sales, PR & Social Media Manager

James Mitchell – Internet Expert, Web & Database Design

Vanessa Carroll – Copywriter & Marketing Content Manager

EvansSalesSolutions provides business training, workshops, emarketing and more to grow your wedding business. Products are available at www.EvansSalesSolutions.com 

 

 

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Wedding Business Expert given mission ‘Bridal Business IMPOSSIBLE’ in Chicago on June 18

Wedding Business Expert-Author, Speaker, Trainer–Chris Evans in Chicago-O’Hare!  Chris will teach you how to ‘Double Your Wedding Business in 12 Months’ at the Bridal Business Boot Camp!  Join us on Monday, June 18 @ the Hampton Inn Airport Hotel.

www.EvansSalesSolutions.com

May 30, 2012-Chicago:  Chris Evans, America’s foremost Wedding Business Expert, is given the “mission” of making the impossible-possible by teaching, training and motivating local wedding industry businesses to take their businesses to the next level on June 18, 2012 at the Hampton Inn-Chicago, O’Hare International.

Chris Evans, speaker, author, business coach and master presenter uses the 30 years in the bridal industry to help thousands of wedding businesses, grow their companies—even in these uncertain times. On June 18-Chicago will hear speaker, author, business coach and master presenter, Chris Evans, who uses the 30 years in the bridal industry to help thousands of wedding businesses, grow their companies—even in these uncertain times.

The full day Bridal Business Boot Camp was created to help those in the bridal industry to learn skills to increase their bottom line.  Wedding Professionals will learn:

• How to stop chasing the bride and have them chase you with Attraction Marketing!

• Why Social Networking doesn’t work-and what to do about it!

• ‘There’s an App for that!’ Websites and techniques that save you time and money!

• Mission Impossible?  How to remake your bridal business for the new economy!

Chris Evans is a fearless entrepreneur and top sales trainer. He’s never met a challenge he wouldn’t take. Chris’ new mission: fix America’s most desperate bridal businesses…. ready to change & grow…..Is it a Bridal Business: Impossible?  Never!

His background in the wedding industry includes top wedding entrepreneur, author, sales trainer and key note speaker and Chris entertains and trains companies with a hint of comedy from writing for the ‘Jay Leno’ show.

Chris created the wildly successful Bridal Business Boot Camp in 2008, training thousands of wedding professionals to exceed their expectations in sales, grow their companies and learn valuable business techniques.’ This intense business workout, will take them to the next level in sales and more!  Chris is also the Author of, ‘How to Double Your Wedding Business in 12 Months!’ and, ‘The Secret of Sales Success.’

The Bridal Business Boot Camp is a full day event at:

Hampton Inn Hotel, Chicago-O’Hare International

3939 N. Mannheim Road

Schiller Park, IL 60176

June 18, 2012, Monday

9:00 am -3:45 pm

Registration is available by going to: http://www.EvansSalesSolutions.com  or call 805-428-3851. Tickets increase in price after: June 15, 2012, Seating is limited!

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Adam's DJ Service

DJs Are Employing a New Set of Tools to Market to Brides at Wedding Shows. But Sometimes, the Best Techniques Are the Tried & True

By Jeff Stiles

The annual events are held in nearly every market, typically in the springtime:

Bridal shows sponsored by local radio stations, bridal vendors and reception halls, designed to draw in young ladies anticipating the Big Question being popped very soon—along with those having already been asked.

Wisconsin’s Jake Riniker last year met a mother with two daughters who were both getting married. He introduced himself to them at a bridal show in The Badger State, and soon thereafter ended up signing up both sisters for receptions in 2012.

Two for the price of one, you might say.

“I think the main tactic that sets me apart is that I don’t pressure-sell,” says

the owner of Riniker Rhythm. “My take is that when mobile DJs offer big discounts if brides sign up right away, that just makes their service look gimmicky.

“I usually don’t get actual bookings until the following week or even at the next show. In this case, the mother and daughters had time to ‘shop around’ and then find me at the next show. I liked that, because I knew they had made an intelligent decision instead of just making an impulse buy.”

There’s a wide variety of opinions within the mobile-DJ industry today about the importance or even relevance of spending the marketing dollars necessary to appear at a bridal show. The more experienced jocks seem to depend solely on referrals, while multi-system owners and the relatively younger guys like to use these expos to further their name recognition.

In 2012, as brides become savvier via social networks, how can a DJ maximize one’s presence at a bridal show? (more…)

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