Supporting the Bridal Business Industry

Posts tagged ‘social-media’

Something Old, Something New, Something Borrowed….

and Something Blue. 

In the wedding business this saying comes from the Victorian Era….but I’ve adapted it for 2013 AND for the professional in the Wedding Business!trumpet-mermaid Wedding Dress

Something Old.…what’s working for you right now that has been around for a long time?  Face to face visits!  I realize that it’s extremely easy to stop having those visits with our customers, however, one of the top wants of a bride and groom planning their wedding is…..a relationship.   Let’s look back: remember when the phone call was easier than setting up a time to meet face to face?  How about when the FAX machine was easier to contact the brides than a phone call…..then it moved to ‘the internet and emailing,’ and now it’s social media (Facebook, Twitter, Tumblr, LinkedIn).  However, the BEST OLD something….to close an actual sale, is to meet with your clients again!

Something New….let me hook you into some ideas that are WORKING!  Have you checked out: WedVu.com to create easy videos that help you in your rankings on line, plus are great advertisements for your company?  How about using PRWeb.com to get your press releases out in the community or PRnewswire.com?  At Evans Sales Solutions, we just started working with a company that helps you create an entire email follow up and follow through system–that will blow your mind!  We’d be happy to share it with you when you contact us for more information!  Email me: Chrisevansint@me.com (and ask for the f/u & f/through system)

Something Borrowed.…OK, this make sense to ‘borrow’ from the huge amount of ‘business background’ that our team brings to you.  Have you read the book, ‘How to Double Your Wedding Business in 12 Months?’  or have you attended a ‘Bridal Business Boot Camp,’ that gives you education to grow your wedding business?  Have you signed up for the FREE newsletter, video or ebook to grow your company through our website?  Do it now….www.EvansSalesSolutions.com  (Register today!)

and Something BLUE.….how about the Ocean?  It’s incredible in Atlantic City!   You are invited to participate in the Bridal Business Academy in May 2013–where you’ll hear from experts in the field of business and the wedding industry!  Sign up early for the discount!  Click here for more information and registration: Bridal Business Academy
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47 Stats for Holiday Marketing in 2012

 

We found this information very valuable to grow your business! CLICK HERE for more: final_deckv2

SMART Rules In Marketing Your Wedding Business

Do you know the steps to marketing your wedding business?  What do you need to put in the box? It’s actually simple:  S.M.A.R.T.

What’s in your Marketing Box?

S:  Be Specific. Don’t be vague in what you are trying to get across to the brides.

M:  Create something that is Measurable.  Determine what the success factor is for that goal.

A:  Are you able to Attain the goal you set up.  Is it something you can accomplish?

R:  When setting up your bridal marketing goals, are they Realistic?

T:  Do you have a Time Frame in which to create and make this goal work?

To guide your wedding business marketing efforts, you need to understand how to take ‘your passion’ in this industry and make it a business that plays to the needs of a bride.   There are several ways to build your company through an ‘Internet Marketing Strategy’ such as:

  • Your website.  Is your website creating desire?
  • SEO:  Search Engine Optimization.  Is your company always striving to be at the top of the search engine?
  • E-newsletters, Blogs:  Does your company create items that make you a star in this industry?
  • Social media: Do you stay on top of your social media, putting your company as the connection providing help to the brides creating a dream wedding?
  • Your Database.  Are you able to collect and add to your database of couples looking to use your company?  Increase your brand circle, by reaching out to those reached out for you!

Tips to help you: 

1) In the book ‘How to Double Your Wedding Business in 12 Months,’ Author Chris Evans, shows you how to break down your goals and set up realistic steps using sales techniques that will support you as you go forward.   

2) ESSText is a marketing technique used to capture your next client by using a ‘text program,’  through your SMART phone.

3) WedVu.com is a site that creates marketing videos to help take your marketing up a notch!  Each customized video can be placed on your website or used in your social marketing.

Marketing support with these items you can purchase through Amazon or at: http://www.EvansSalesSolutions.com 

OK, overwhelmed and need someone to do this for you?   Evans Sales Solutions can help you!  The Bridal Marketing Concierge team works to best suit our wedding business clients by providing them a range of full service marketing techniques and the ‘training’ needed to put your staff at the top for sales and service.  As a solutions-based and results-driven bridal marketing concierge in this fast paced environment, we help to grow your sales and increase your profitability.  Call 805-322-4446 or email: info@EvansSalesSolutions.com

Day by Day-Steps to Growing Your Business

What would your business look like if you made even minor changes to how you think and do business so that you can grow your business? It’s not how much you do in your day, it’s what you do in that day that can make or break your business.

Growing your business can be broken down into easy, doable, bite-sized activities. It’s simply about focusing on what matters.   Do you rely on your ‘self-control,’ so that you choose the correct activity or can you ‘discipline’ yourself to make the correct choices? (more…)

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