OK, in my past….my wife (Rebekah) & I owned the Bridal Expo (when there was only one) in Southern California. Our largest show was at the incredible Disneyland Hotel — where we usually brought in over 3000+ brides on a weekend event. Even back then, we hosted ‘Merchant Maximizer Seminars,’ which were educational series all to support the wedding professional. One of the most anticipated seminars, was the one about ‘How to set up and design the best booth,’ for the show. (We even gave trophies for the best one!)
Our advice is ‘successful bridal-show booths entice brides-to-be to view your offers, connect on an emotional level with potential clients and stand out from other booths, so you’ll need to make sure that you don’t fill it so full (with all your great items) or leave it empty (so that the bride doesn’t understand what you offer). It’s important to note that whether you offer photography services, wedding cakes or customized invitations or wedding registry, you need to use the ‘5 senses,’ and add promotional concepts which can help extend the effect of your bridal show booth for a long time. We’ve always believed that the best bridal-show booth ideas encourage brides to make on-the-spot decisions to use your services, encourage follow-up after the bridal show and ultimately increase sales and profit.
In our book ‘How To Double Your Wedding Business in 12 Months,’ I spend a bit of time going over ideas, suggestions on how to set and display your business. Most of all, you’ll find tips and techniques on how to SELL to a bride! As I always say, “It’s A Bright New Day With Unlimited Possibilities!” –Chris Evans www.EvansSalesSolutions.com