Supporting the Bridal Business Industry

Posts tagged ‘wedding’

Bridal & Event Professionals Academy (BEPA)

fMRLiGdJgV-1uFvG9O426yERpdAt4NAsx7rq2h3r7cYAs a ‘Event or Wedding Planner’ you have the opportunity to learn how to increase sales & gain referrals from top wedding professionals, get hands on advice from Sales & Marketing Pros at the upcoming training event in your area! In the evening, you have another opportunity to network with others in the industry, (while sipping on a glass of champagne,) at the incredible exhibitor area of top wedding professionals. Best of all, you can apply for a ‘COMPLIMENTARY invitation, CLICK HERE!

Top Education: When you attend the Bridal & Event Professionals Academy, you’ll be able to sharpen your skills in the sessions with Wedding & Event Business Expert-Chris Evans and other professionals, so your ‘time investment’ may be the best one you’ll make in 2013!

Exhibit or Sponsor the BEPA: Showcase your business to the attendees, network and set up ‘partnerships,’ to grow your business-in the evening networking session! The Bridal & Event Professionals Academy will occur in multiple locations drawing attendees, exhibitors and sponsors from each location. This investment in this special event, will offer your company a unique way to connect with top wedding & event planners/coordinators from the host city, state and region. Several bonuses are available when you exhibit or sponsor these events: 1) Seating in the training (valued at $350) 2) Advertising/Marketing Opportunities 3) Exhibition (Relationship building with other wedding professionals) Click here for more information on becoming a Exhibitor or Sponsor today!

Today’s wedding professional has to be a business pro, an IT technician, hand-holder and historian, traditionalist and trendsetter, all in one. No other profession requires the discipline and finesse that the bridal professional must demonstrate on a daily basis. Emotions and expectations run high. Everyone must work together to pull off this one-day event that will be remembered for a lifetime. Follow the Bridal Biz Daily (blog) which keeps you up to date on the latest trends in industry training, fashion and business practices. We bring you tips and techniques, news and trends in an easy-to-read format.

Bridal & Event Professionals Academy 2013 (BEPA) 

CLICK HERE FOR INFO!

  • Los Angeles, CA – Sept. 23
  • Bay Area, CA – Oct. 7
  • Boston, MA – Oct. 14
  • Philadelphia, PA – Oct. 16
  • Atlanta, GA – Oct 21
  • Orlando, FL – Oct. 23
  • Houston, TX – Oct. 28
  • Fort Worth, TX – Nov. 4,
  • Denver, CO – Nov. 6
  • Miami, FL – Nov. 13

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Looking For Referrals From Wedding Planners

bride11Marketing for your wedding & event business is constantly evolving, which means those of us in this industry have to learn a lot of new strategies, tactics, and terminology, all the time. One of those words you’ve probably heard is ‘co-marketing,’ or ‘co-branding,’ which is different.

Regardless, of what you’ve heard, co-marketing is just a form of relationship marketing, that can be used in many ways.

Co-Marketing vs. Co-Branding

Companies have been co-branding for years. Nike partnered up with Apple to create the ultimate work-out and music experience. Hershey’s partnered with Betty Crocker to create the chocolateiest brownie ever. These two companies combined their products together to create an even more valuable product.

Co-marketing is slightly different — it’s the opportunity for two brands to work together on promotional efforts with a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or a product, and share results of that promotion with each other.

Why would you want to do this type of marketing? First of all, your marketing efforts are doubled! Think about all the benefits you get from promoting a piece of content or a new product or event. Now think about all the benefits you would get if two companies promoted it through all the levels of connections that everyone has. (Wedding Marketers reach outside the box!)  The bonus is through co-marketing, you’re able to reach a brand new audience, one you may not have been able to connect and engage with on your own.

Take this example into consideration. You’re a ‘Wedding Jewelry Company’ in Los Angeles.  You’ve created beautiful videos that showcase your beautiful pieces and you promote them to brides online in the hopes they’ll start following you on social media, subscribe to your blog, that type of thing.

You know of a company, also in Los Angeles, that is a ‘wedding coordinator,’ wouldn’t it be interesting if you made a video together, talking about designing weddings, and potentially showing bridal jewelry on brides that the coordinator was working with?  You both get together and create a video, talking about ‘your love of weddings,’ and how the bride would benefit from both of you.  Both companies promote this video to their channels, both of which have different audiences. After, you notice a bump in your social reach because a whole new audience has gained access to your brand from these videos and their promotion from your co-marketing partner … and that partner sees the same success.  Isn’t that wonderful ?

Let’s take it a step further…. how about an event that showcases you, the wedding industry professional to the wedding planners?

The Bridal & Event Professionals Academy (BEPA) & Networking Mixer  allows you to meet quality wedding planners in a setting that encourages face-to-face interaction with individuals who can book and refer your service to high-end weddings!

  • The BEPA  is being held in prestigious locations across the country. Reserve your table-top display today and start building relationships with the nations best wedding planners. Each event starts with an complimentary afternoon of training for local wedding planners and ends with a mixer where everyone has fun.
  • 12:30 pm to 3:30 pm – The Bridal & Event Professionals Academy Training – Featuring Chris Evans as well as other wedding industry speakers to train wedding planners in the latest sales techniques.
  • 3:30 to 4:30 pm – Round Table Discussions. Participants have their choice of joining 10 Wedding Industry leaders for intense Q and A and training. Each participant gets to pick 4 tables to visit during the hour.
  • 4:30 pm to 7:30 pm – The BEPA Networking Mixer – Wedding Planners will have an opportunity to relax and enjoy appetizers and drinks as they meet with a select group of local wedding professionals who want to form a referral relationship with them. This is your opportunity to build relationships with local wedding planners.

This type of ‘co-marketing,’ gives you more benefit since your participation includes admission to the training sessions!    Statistics show that ‘wedding planners,’ are always looking for ‘quality partners, are you one that they can work with?  32% of high-end weddings hire a full-time coordinator, wouldn’t this be an incredible way to ‘show what you have to offer?’   Let’s talk….click on the info below.

BEPAlogoLocations of the BEPA Event: (click on location)

 

 

Evans Sales Solutions, is the connection between the wedding business — to grow that business!   We offer wedding business training & education, networking and more!  For more information, please go to:  ‘BEPA-Academy‘ or ‘Evans Sales Solutions’ for more information!

Are You Ready to Change Up Your ‘Sales Techniques’ in 2013?

direct_selling_solutions“I want to make more sales, what more can I do?”

We hear over and over again how wedding business organizations need to make more sales and are struggling to keep up as the technology and marketing techniques are changing.  How do you stay on top of your marketing outreach?

Many ask ‘what’s the best way to close a sale,’ before they even know what the ‘game plan’ is.  In the wedding business many ‘voice’ how they get overwhelmed with all the changes and feel that the ‘sales industry’ has changed.  They want to confirm that they are on the edge of the changes.’

Comments & Questions we hear at Evans Sales Solutions:

  • “Am I doing the right thing in my marketing to the bride?
  • “The new technology comes faster than I can keep up.”
  • “The amount of change taking place, especially on Facebook. You think you have a system down and then they update the pages and we have to teach everyone all over again.”
  • “How do I close the sale when talking to a bride?”

You get the picture, it’s a ‘tug ‘o war,’ all different, but then…all the same thing!competition3

Even if a wedding business dedicates itself to understanding something in the ‘Social Media Marketing’ area, (say the new Google+ platform,) before they know it, it does a major upgrade and much of their hard won knowledge becomes obsolete!  So, do you think that when it changes all the time…does the end result (A SALE) change too?

As wedding business and sales experts, we feel that the consumer is just increasingly savvy, in the technology area—so that you have to stay in the game in multiple ways.  Consumers (brides to be) are not just more tech smart, but they also expect more and they want it quickly.  We also feel that another thing the internet has done-is broken down the pricing barriers and everyone has your (and your competitors) pricing in the palm of their hands.

What can you do about it?

First, we will have to get over it. Constant, relentless change is now a fact of life. We are going to have to adapt to it because the world won’t adapt to us and our needs. We will need to embrace this constant change and turn it to our advantage.

What do I mean? How do we do this?

I mean embrace continual learning and do it at a higher level than you may have planned. This means listening to CD’s or podcasts (audio recordings) as you drive or work out. It means watching less TV in favor of reading a book each week on marketing, sales or another type of business help.  It means watching webinars and going to seminars on a more regular basis.  It means following your favorite wedding business blogs each and every day so that you can keep up with, or even get ahead, of your competition. It means watching YouTube videos about things you don’t understand, but know you need to.

We believe that you can actually turn this whole thing to your advantage! The vast majority of people are not self-starters. By taking the bull by the horns here, and determining that you aren’t going to sit by idly as the wedding industry changes, you actually become much more valuable to your client, as you become the expert!  Many will fail to adapt and become less relevant, are you going to be one that suceeds ?

There are multiple things you can do today…… (and some are COMPLIMENTARY!!) click for more information!

Evans Sales Solutions is a team of wedding & sales experts that work to support those in the wedding industry grow their business!  As a solutions-based and results-driven ‘Bridal Marketing Concierge,’ we look forward to working together when you call: 805-222-5946 or email to: WeddingBiz@EvansSalesSolutions.com Chris Evans is a Public Speaker, Sales & Business Trainer, Author,  and trusted advisor to many organizations around the world. He has over thirty years of experience in creating, expanding, and running organizations with an unsurpassed success record. http://www.EvansSalesSolutions.com

How Pinterest powers Charlotte’s wedding industry

bride11By Caroline McMillan

Charlotte Observer

Gone are the days when a bride-to-be strolled into Amy Craparo’s The Wow Factor Cakes with a blank slate and a couple of magazine clippings.

Now, brides in the throes of wedding planning come to her Park Road bakery armed with their smartphones and tablets open to their new primary source of inspiration: Pinterest, a social media site that allows users to maintain virtual pinboards with images from the web.

“Almost every bride I sit with for a consultation brings in a picture from Pinterest – almost every single one of them,” says Craparo.

It’s a virtual networking tool that’s changing the way wedding retailers do business. Many Charlotte-area wedding vendors – from dress shops to florists, cake designers to stationery experts – now use the site as a cost-free way of interpreting trends, connecting with clients and garnering more exposure. It all helps these businesses capture a bigger piece of the $40 billion wedding-industry pie.

Since it launched in 2009, Pinterest has cracked Comscore’s list of top-50 U.S. Web sites, drawn nearly 26 million unique visitors and been valued at more than $1.5 billion. The site, which allows users to browse other people’s pinboards for inspiration and “repin” images to their own boards, offers a nearly infinite stream of idea for home decorating, recipes, fashion and weddings.

Approximately 68 percent of Pinterest’s users are female, and nearly one-third of those women are ages 25 to 34, according to digital ad agency Modea.

Given those demographics, it’s no wonder Pinterest seems tailor-made for the wedding industry, which revolves around evocative visuals.

“That’s the beauty of Pinterest,” says Kristin Vining of Kristin Vining Photography, who started using Pinterest in 2010, soon after the site launched. “It’s a domino effect. One person tags it, then BAM, pinning and pinning and pinning … (People are) seeing your name over and over again.”

Vining now has nearly 1,300 followers on Pinterest, and she regularly updates her page to include photos from recent shoots and events. She has separate boards for engagement sessions, bridal portraits and wedding pictures, and strongly encourages her clients to maintain their own pages.

But for Vining, Pinterest is just one of many social media outlets to attract clientele. She also blogs and maintains a presence on Twitter and Facebook – all of which help her Search Engine Optimization ranking with Google, she says.

“(They say) it takes someone seeing your name three times to notice you and seven times to remember you,” says Vining. “Pinterest is just another one of those tools for us to reach our audience.”

Wedding planner Katrina Hutchins of Come+Together Events, often uses Pinterest to connect her clients with local vendors for rental chairs, linens, cakes and photography.

Party Reflections, a special event rental company located on Monroe Road that Hutchins works with regularly, has nearly 900 pins.

“I follow them on Pinterest, and sometimes they’ll be pinning ideas from their own inventory, and I’ll call my girl and say, ‘I want to use this in a wedding,’ ” Hutchins said.

Hutchins said she also spots photos of events she planned floating around on Pinterest – even if she didn’t pin it herself first.

Read more here: http://www.miamiherald.com/2013/02/12/3230234/how-pinterest-powers-charlottes.html#storylink=cpy

Nationally Known Wedding Business Speaker Comes To Sacramento

Are you looking to get EDUCATION so that you book more visits, make more sales and are thrilled to be part of the Wedding Industry? Nationally known Speaker & Business Trainer, Chris Evans, will be highlighted in Sacramento on February 18 to Inform, Inspire and Empower those in the wedding industry!

Those that come walk away with an “I can do this” attitude!   As a LEADER in the wedding business, Chris has literally taught thousands of wedding professionals to grow their business and educates wedding professionals in sales, marketing and empowers them to move their business forward.

While Chris Evans speaks on a number of wedding business related topics, the sales industry is his background and his strongest suit. He worked his way up from a fledgling salesman to producer of one of the largest bridal shows in the country – he did this within four years and by the age of 29.  He provides a high energy style, yet with solid- practical, real life-sales information.  Chris speaks with authority, credibility and experience from his 3 books and wedding professional products!

Extraordinary companies make bold decisions and take action!

Join Chris at one or more of the following Bridal Business Boot Camps:

February 11: Buffalo, New York -Hilton Garden Inn

February 18: Sacramento, California -Courtyard Sacramento

February 25: Seattle, Washington -Airport Marriott

….or sign up for the NEW Webinars in the luxury of your own office: EvansSalesSolutions.com or call 805-322-4446

Evans Sales Solutions is an outsourced bridal business concierge that operates to support those in the wedding industry with products, live events, webinars, marketing techniques & business development training.  As a solutions-based and results-driven concierge we work hard to help you grow your business in this virtual world!  EvansSalesSolutions.comSAC_Promo_Sheet

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and Wedding Expert Chris Evans

Evans Sales Solutions & Tuxedo Junction Partner on ‘The Perfect Match’

Evans Sales Solutions, LLC, a National leader in wedding & bridal business promotion, is pleased to announce the partnering with Tuxedo Junction, Inc. showcasing the ‘Perfect Match,’ when planning your event

Tuxedo Junction ~Perfect Match Formalwear

Tuxedo Junction ~Perfect Match Formalwear

When your occasion demands something beyond the ordinary, ‘your perfect match,’ can be found at Tuxedo Junction, with locations across the country.  Tuxedo Junction is comprised of top named Tuxedos and Formalwear ready to make your event perfect in every way.  The team at Tuxedo Junction prides themselves on top customer service, wedding planning services, event support and most of all ‘step by step’ Formalwear customization…

ready to help you create the event of your dreams.

Evans Sales Solutions will serve as a partner in promoting Tuxedo Junction, Inc., who answers the call of the best dressed men across America.  The team of Evans Sales Solutions owned & operated by Chris & Rebekah Evans, bring experience from an extensive 30-year background in the wedding industry with business, marketing, trade show promotion, with an added plus-stemming from the ‘chamber of commerce field.’  In this new role as the ‘Bridal Marketing Concierge,’ for Tuxedo Junction, Inc., the Evans Sales Solutions team will identify market needs and support the outreach for this top Tuxedo & Formalwear Company.

“I couldn’t be more pleased with this announcement,” says Nancy MacDonald, Marketing Manager, Tuxedo Junction, “Chris Evans & his team, bring a wealth of knowledge and experience in the wedding industry,” said MacDonald.  “Their experience added to their marketing & sales knowledge, will support the efforts of Tuxedo Junction’s mission to serve the needs of a bride & groom planning their wedding or those getting ready for an event of the season.”

Evans, author, top wedding industry speaker & sales business trainer, produces the Nationally known ‘Bridal Business Boot Camps’ live workshops which Inform, Inspire, and Empower those in the wedding industry to think differently about their work, and to walk away with an “I can do this” attitude!  As a leader in the wedding business, Chris has literally taught thousands of wedding professionals to grow their business and improve their results while entertaining them in the process.  Rebekah Evans brings business savvy to the team as former President/CEO of the Malibu Chamber of Commerce and more.  Serving the community, she implemented ‘hands-on’ business growth for those in the hospitality, business services, tourism and the wedding industries.

Evans Sales Solutions, LLC is best known for their wedding industry and business growth training products and is a California corporation.  For more information on Evans Sales Solutions, LLC or Bridal Marketing Concierge and the full line of wedding industry professional support, please visit www.EvansSalesSolutions.com or call 805-322-4446.

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