Supporting the Bridal Business Industry

Posts tagged ‘workshop’

Pushing and Pulling – Pulling and Pushing…is your marketing getting you leads?

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Every bridal & event business has some common traits. They all need to attract the attention of potential buyers. They all need a way to turn those prospects into paying customers. All businesses need to establish systems that please customers, encouraging them to buy again, and/or recommend them to family and friends.  Creating awareness of your Bridal or Event business, your products or services can be done by becoming aware and implementing the steps below to make it to the top!

Here are some of the ways we step through the process to get that sale!

Stage 1: Attract Traffic

The “traffic” may come to you through website visitors, phone calls, in-person visits, trade shows and more. Your methods of advertising and attracting interest will determine the quantity of leads, the quality of prospects, and the way they reach you. You may attract traffic with Pay-Per-Click ads on Google or Facebook, social media activity, partner referrals, print ads, networking, live events, or any number of other methods. Once you get the word out about your company and gain people’s attention, you can begin to capture their contact information and follow up.

Stage 2: Capture Leads

As you know, I encourage my ‘clients,’ to immediately make that visit with the bride and/or customer-looking at your services.  I believe that when a bride is planning her wedding, she WANTS to know those who is working with her to plan her dream.   Obviously, you may not get that immediate chance to ‘create a visit.’   So I believe that you need to maximize the traffic you attract. Only a small portion of your leads that you don’t have visits set up with, will become customers right away. The rest will take time to explore their options and think about their needs before they make a purchase decision. You need a way to follow up with these leads so that they come to you when they are ready to buy. Some of the ways we promote our clients is to establish a free offer that has value (i.e. ebook, video, free trial), then add this information into our CRM data file.  (Customer Response Management.)  It is very important that when a person converts from an anonymous website visitor to a lead, a contact is created in your CRM.  (See below for more details)

Stage 3: Nurture Prospects

Prospects who sign up for a free offer are essentially “raising their hand” to learn more about how your products and services will satisfy their need or solve their problem. Once you capture their contact information and feed it into your CRM,  you must use campaign sequences to send educational, persuasive messages that will educate prospects and maintain their attention until they are ready to buy.

Stage 4: Convert Sales

As the brides move closer to buying your product or service, the follow-up messaging should change and / or your outreach to them should be what ‘closes’ the sale.   This is where we hear, ‘I give them information once and they don’t respond.’  Does that mean you stop working and reaching out in different ways to solidify your relationship with the bride?  No!  You must ‘give them a reason’ to work with you –what interests one bride, may be different for the next one.

Stage 5: Deliver & Satisfy

After the sale, it’s time to deliver the goods and create happy dreams. Don’t drop the ball here!   When you are the one helping her ‘plan the wedding or event of her dreams,  it is highly important that you deliver a top-notch fulfillment experience and automatically follow-up to make sure new customers are completely satisfied. This stage may include sending a product in the mail as a thank you or completing a personally delivered service.  This industry is made up of ‘relationships!’ 

Stage 6: Relationship Building

Establishing a remarkable customer experience makes it easier for you to earn repeat business from your existing customers.  A bride that was thrilled with your service or product usually doesn’t mind that you can periodically offer complementary products or services so that they may buy from you again and/or refer you to her friends. You maintain customer respect and interest by sending relevant offers that are related to the interests they’ve expressed in the past.

Your number one job is to create  lifelong fans that advocate for you & your brand.  Don’t let your dreams-or your customers-slip away–Keep Pushing, Keep Pulling, it’s not as hard as you may be making it out to be!  If you’d like more information to get help on with a proven framework for developing a more streamlined, scalable marketing plan so that you can watch your event & bridal business grow quickly and profitably, get in touch with us today at EvansSalesSolutions.com  or call:  805-222-5946.

It’s time for you to Dream BIG about your business!

Sign up for a national Bridal Business Boot Camp or Bridal & Event Professionals Academy!

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Are You Ready to Change Up Your ‘Sales Techniques’ in 2013?

direct_selling_solutions“I want to make more sales, what more can I do?”

We hear over and over again how wedding business organizations need to make more sales and are struggling to keep up as the technology and marketing techniques are changing.  How do you stay on top of your marketing outreach?

Many ask ‘what’s the best way to close a sale,’ before they even know what the ‘game plan’ is.  In the wedding business many ‘voice’ how they get overwhelmed with all the changes and feel that the ‘sales industry’ has changed.  They want to confirm that they are on the edge of the changes.’

Comments & Questions we hear at Evans Sales Solutions:

  • “Am I doing the right thing in my marketing to the bride?
  • “The new technology comes faster than I can keep up.”
  • “The amount of change taking place, especially on Facebook. You think you have a system down and then they update the pages and we have to teach everyone all over again.”
  • “How do I close the sale when talking to a bride?”

You get the picture, it’s a ‘tug ‘o war,’ all different, but then…all the same thing!competition3

Even if a wedding business dedicates itself to understanding something in the ‘Social Media Marketing’ area, (say the new Google+ platform,) before they know it, it does a major upgrade and much of their hard won knowledge becomes obsolete!  So, do you think that when it changes all the time…does the end result (A SALE) change too?

As wedding business and sales experts, we feel that the consumer is just increasingly savvy, in the technology area—so that you have to stay in the game in multiple ways.  Consumers (brides to be) are not just more tech smart, but they also expect more and they want it quickly.  We also feel that another thing the internet has done-is broken down the pricing barriers and everyone has your (and your competitors) pricing in the palm of their hands.

What can you do about it?

First, we will have to get over it. Constant, relentless change is now a fact of life. We are going to have to adapt to it because the world won’t adapt to us and our needs. We will need to embrace this constant change and turn it to our advantage.

What do I mean? How do we do this?

I mean embrace continual learning and do it at a higher level than you may have planned. This means listening to CD’s or podcasts (audio recordings) as you drive or work out. It means watching less TV in favor of reading a book each week on marketing, sales or another type of business help.  It means watching webinars and going to seminars on a more regular basis.  It means following your favorite wedding business blogs each and every day so that you can keep up with, or even get ahead, of your competition. It means watching YouTube videos about things you don’t understand, but know you need to.

We believe that you can actually turn this whole thing to your advantage! The vast majority of people are not self-starters. By taking the bull by the horns here, and determining that you aren’t going to sit by idly as the wedding industry changes, you actually become much more valuable to your client, as you become the expert!  Many will fail to adapt and become less relevant, are you going to be one that suceeds ?

There are multiple things you can do today…… (and some are COMPLIMENTARY!!) click for more information!

Evans Sales Solutions is a team of wedding & sales experts that work to support those in the wedding industry grow their business!  As a solutions-based and results-driven ‘Bridal Marketing Concierge,’ we look forward to working together when you call: 805-222-5946 or email to: WeddingBiz@EvansSalesSolutions.com Chris Evans is a Public Speaker, Sales & Business Trainer, Author,  and trusted advisor to many organizations around the world. He has over thirty years of experience in creating, expanding, and running organizations with an unsurpassed success record. http://www.EvansSalesSolutions.com

Nationally Known Wedding Business Speaker Comes To Sacramento

Are you looking to get EDUCATION so that you book more visits, make more sales and are thrilled to be part of the Wedding Industry? Nationally known Speaker & Business Trainer, Chris Evans, will be highlighted in Sacramento on February 18 to Inform, Inspire and Empower those in the wedding industry!

Those that come walk away with an “I can do this” attitude!   As a LEADER in the wedding business, Chris has literally taught thousands of wedding professionals to grow their business and educates wedding professionals in sales, marketing and empowers them to move their business forward.

While Chris Evans speaks on a number of wedding business related topics, the sales industry is his background and his strongest suit. He worked his way up from a fledgling salesman to producer of one of the largest bridal shows in the country – he did this within four years and by the age of 29.  He provides a high energy style, yet with solid- practical, real life-sales information.  Chris speaks with authority, credibility and experience from his 3 books and wedding professional products!

Extraordinary companies make bold decisions and take action!

Join Chris at one or more of the following Bridal Business Boot Camps:

February 11: Buffalo, New York -Hilton Garden Inn

February 18: Sacramento, California -Courtyard Sacramento

February 25: Seattle, Washington -Airport Marriott

….or sign up for the NEW Webinars in the luxury of your own office: EvansSalesSolutions.com or call 805-322-4446

Evans Sales Solutions is an outsourced bridal business concierge that operates to support those in the wedding industry with products, live events, webinars, marketing techniques & business development training.  As a solutions-based and results-driven concierge we work hard to help you grow your business in this virtual world!  EvansSalesSolutions.comSAC_Promo_Sheet

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Idea Factory Showcases Wedding Industry Speaker Chris Evans

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Make Your Sales & Marketing Happen Automatically

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Here’s a video message from Chris Evans about the Bridal Business Boot Camp

 

Click Here For A List Of Boot Camps

Evans Sales Solutions & Tuxedo Junction Partner on ‘The Perfect Match’

Evans Sales Solutions, LLC, a National leader in wedding & bridal business promotion, is pleased to announce the partnering with Tuxedo Junction, Inc. showcasing the ‘Perfect Match,’ when planning your event

Tuxedo Junction ~Perfect Match Formalwear

Tuxedo Junction ~Perfect Match Formalwear

When your occasion demands something beyond the ordinary, ‘your perfect match,’ can be found at Tuxedo Junction, with locations across the country.  Tuxedo Junction is comprised of top named Tuxedos and Formalwear ready to make your event perfect in every way.  The team at Tuxedo Junction prides themselves on top customer service, wedding planning services, event support and most of all ‘step by step’ Formalwear customization…

ready to help you create the event of your dreams.

Evans Sales Solutions will serve as a partner in promoting Tuxedo Junction, Inc., who answers the call of the best dressed men across America.  The team of Evans Sales Solutions owned & operated by Chris & Rebekah Evans, bring experience from an extensive 30-year background in the wedding industry with business, marketing, trade show promotion, with an added plus-stemming from the ‘chamber of commerce field.’  In this new role as the ‘Bridal Marketing Concierge,’ for Tuxedo Junction, Inc., the Evans Sales Solutions team will identify market needs and support the outreach for this top Tuxedo & Formalwear Company.

“I couldn’t be more pleased with this announcement,” says Nancy MacDonald, Marketing Manager, Tuxedo Junction, “Chris Evans & his team, bring a wealth of knowledge and experience in the wedding industry,” said MacDonald.  “Their experience added to their marketing & sales knowledge, will support the efforts of Tuxedo Junction’s mission to serve the needs of a bride & groom planning their wedding or those getting ready for an event of the season.”

Evans, author, top wedding industry speaker & sales business trainer, produces the Nationally known ‘Bridal Business Boot Camps’ live workshops which Inform, Inspire, and Empower those in the wedding industry to think differently about their work, and to walk away with an “I can do this” attitude!  As a leader in the wedding business, Chris has literally taught thousands of wedding professionals to grow their business and improve their results while entertaining them in the process.  Rebekah Evans brings business savvy to the team as former President/CEO of the Malibu Chamber of Commerce and more.  Serving the community, she implemented ‘hands-on’ business growth for those in the hospitality, business services, tourism and the wedding industries.

Evans Sales Solutions, LLC is best known for their wedding industry and business growth training products and is a California corporation.  For more information on Evans Sales Solutions, LLC or Bridal Marketing Concierge and the full line of wedding industry professional support, please visit www.EvansSalesSolutions.com or call 805-322-4446.

Something Old, Something New, Something Borrowed….

and Something Blue. 

In the wedding business this saying comes from the Victorian Era….but I’ve adapted it for 2013 AND for the professional in the Wedding Business!trumpet-mermaid Wedding Dress

Something Old.…what’s working for you right now that has been around for a long time?  Face to face visits!  I realize that it’s extremely easy to stop having those visits with our customers, however, one of the top wants of a bride and groom planning their wedding is…..a relationship.   Let’s look back: remember when the phone call was easier than setting up a time to meet face to face?  How about when the FAX machine was easier to contact the brides than a phone call…..then it moved to ‘the internet and emailing,’ and now it’s social media (Facebook, Twitter, Tumblr, LinkedIn).  However, the BEST OLD something….to close an actual sale, is to meet with your clients again!

Something New….let me hook you into some ideas that are WORKING!  Have you checked out: WedVu.com to create easy videos that help you in your rankings on line, plus are great advertisements for your company?  How about using PRWeb.com to get your press releases out in the community or PRnewswire.com?  At Evans Sales Solutions, we just started working with a company that helps you create an entire email follow up and follow through system–that will blow your mind!  We’d be happy to share it with you when you contact us for more information!  Email me: Chrisevansint@me.com (and ask for the f/u & f/through system)

Something Borrowed.…OK, this make sense to ‘borrow’ from the huge amount of ‘business background’ that our team brings to you.  Have you read the book, ‘How to Double Your Wedding Business in 12 Months?’  or have you attended a ‘Bridal Business Boot Camp,’ that gives you education to grow your wedding business?  Have you signed up for the FREE newsletter, video or ebook to grow your company through our website?  Do it now….www.EvansSalesSolutions.com  (Register today!)

and Something BLUE.….how about the Ocean?  It’s incredible in Atlantic City!   You are invited to participate in the Bridal Business Academy in May 2013–where you’ll hear from experts in the field of business and the wedding industry!  Sign up early for the discount!  Click here for more information and registration: Bridal Business Academy
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