Supporting the Bridal Business Industry

Posts tagged ‘resources’

Resources To Grow Your Wedding Business

At the ‘Bridal Business Boot Camp,’ which takes place all over the country, or as the speaker at a wedding business conference, Chris Evans, wedding business guru, shares top secret techniques to support the growth of your company. 

The resource page on the website:  www.EvansSalesSolutions.com is set up to give you ideas (mostly free) to be the best in the wedding industry that your company can be.

The first selection by Chris to support your company is:

Aweber Autoresponder:  This autoresponder puts an online OR offline business on Auto-Pilot, by sending emails to your mailing lists.  It is used to automate my response to my mailing list, saving your company valuable time.

An auto responder is a very cool software program that allows you to enter a series of newsletters, e-mails or informational snippets, and then it delivers that information in whatever order and schedule you choose.  Autoresponders have helped many businesses is that it simplifies the follow-up of its mailing list members, even just to remind its members of their products or services. 

Evans Sales Solutions uses the Aweber Autoresponder, to send out messages every few days.  When someone subscribes to our website, they will get an immediate response, after they have subscribed. Then it is set up to reach out to those interested at an interval of 2 to 7 days.

Within months of having our Facebook up, we have over 1000+ members.  Our blog is starting to ‘multiple’ by reaching out with the autoresponder to help branch out with our services.

It is used to remind our clients of our latest posts as well as to remind them of my offers of products and services, such as the new ‘BizEBride Mobile app, or the Wedding Watch Newsletter.’  Our team at Evans Sales Solutions, uses it to guide my 1000+ clients to the right resources that they want.

Aweber Autoresponder has been advertising for me, tirelessly, 24 hours a day / 7 days a week/ 365 days a year. It is always on Auto-Pilot.

The first step is to contract with an auto-responder service and set up an account. You can do that by clicking the link below.

Example: Once your account is set up (a five-minute process), you can begin creating a series of e-mails to send to the bride after the show. It’s best to keep each e-mail short and to provide some information about your company. Always close the e-mail by providing a way for the bride to link to you, call you, or register on your page. You will want to create 10 separate e-mails that will be sent to the bride after the show.

My experience shows it’s best to schedule your e-mails as follows:

  • One      each day for five days
  • One      every other day for the next six days
  • One      e-mail 15 days after the show
  • One      final e-mail 20 days after the show

When you meet a bride at the show, part of the registration process will be to record her e-mail address. On your registration form you should have an opt-in box where the bride can give you permission to send her e-mails. Be sure to keep these registration forms on file in the event that there is a question later. There are specific laws that govern sending e-mails to lists. The auto-responder service you choose will provide all the information you need, and by following its guidelines you will be in compliance with the laws.

After the show, simply enter the brides’ e-mail addresses into the system and they will receive the e-mails you set on the schedule you created. The final e-mail in the schedule should tell the bride-to-be that it is the final message she will receive. It’s amazing, but many times that’s enough to stimulate the bride-to-be to respond.

There are many different Autoresponder companies, however, we like Aweber best.  Aweber’s user-friendly user interface works well for newbies and even the experienced marketer. It is easy to maneuver between the options.

If you get your Aweber now, you will be able to:

set up unlimited campaigns
unlimited messages
spam checker
text or html-based messages
manage your subscribers

As an added bonus, Aweber has a referral compensation program as well, so you can benefit by promoting your Aweber, so when you sign up use Evans Sales Solutions, or CLICK LINK BELOW: 
1. Identify a target group you want to market to

2. Come up with at least 10 follow-ups emails

3. The first email is always to welcome your subscriber and with the download of freebies e.g. free report or e-Book

4. Write down the time intervals you want to send these emails

5. Once you got your Aweber account, copy and paste the emails into the message boxes

6. Remember to on the “click-tracking” so that you can know how many of your members have clicked on the links

7. Let it run and you go to sleep

Be sure to use the Chris Evans Link below and check it out for yourself or go to http://www.evanssalessolutions.com/Resources.html 

https://www.aweber.com/login.htmImage

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