Supporting the Bridal Business Industry

Archive for May, 2012

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Wedding Business Expert given mission ‘Bridal Business IMPOSSIBLE’ in Chicago on June 18

Wedding Business Expert-Author, Speaker, Trainer–Chris Evans in Chicago-O’Hare!  Chris will teach you how to ‘Double Your Wedding Business in 12 Months’ at the Bridal Business Boot Camp!  Join us on Monday, June 18 @ the Hampton Inn Airport Hotel.

www.EvansSalesSolutions.com

May 30, 2012-Chicago:  Chris Evans, America’s foremost Wedding Business Expert, is given the “mission” of making the impossible-possible by teaching, training and motivating local wedding industry businesses to take their businesses to the next level on June 18, 2012 at the Hampton Inn-Chicago, O’Hare International.

Chris Evans, speaker, author, business coach and master presenter uses the 30 years in the bridal industry to help thousands of wedding businesses, grow their companies—even in these uncertain times. On June 18-Chicago will hear speaker, author, business coach and master presenter, Chris Evans, who uses the 30 years in the bridal industry to help thousands of wedding businesses, grow their companies—even in these uncertain times.

The full day Bridal Business Boot Camp was created to help those in the bridal industry to learn skills to increase their bottom line.  Wedding Professionals will learn:

• How to stop chasing the bride and have them chase you with Attraction Marketing!

• Why Social Networking doesn’t work-and what to do about it!

• ‘There’s an App for that!’ Websites and techniques that save you time and money!

• Mission Impossible?  How to remake your bridal business for the new economy!

Chris Evans is a fearless entrepreneur and top sales trainer. He’s never met a challenge he wouldn’t take. Chris’ new mission: fix America’s most desperate bridal businesses…. ready to change & grow…..Is it a Bridal Business: Impossible?  Never!

His background in the wedding industry includes top wedding entrepreneur, author, sales trainer and key note speaker and Chris entertains and trains companies with a hint of comedy from writing for the ‘Jay Leno’ show.

Chris created the wildly successful Bridal Business Boot Camp in 2008, training thousands of wedding professionals to exceed their expectations in sales, grow their companies and learn valuable business techniques.’ This intense business workout, will take them to the next level in sales and more!  Chris is also the Author of, ‘How to Double Your Wedding Business in 12 Months!’ and, ‘The Secret of Sales Success.’

The Bridal Business Boot Camp is a full day event at:

Hampton Inn Hotel, Chicago-O’Hare International

3939 N. Mannheim Road

Schiller Park, IL 60176

June 18, 2012, Monday

9:00 am -3:45 pm

Registration is available by going to: http://www.EvansSalesSolutions.com  or call 805-428-3851. Tickets increase in price after: June 15, 2012, Seating is limited!

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Could Two (2) Words Help You Get More Business?

Imageby Shane McMurray

When asked “what words best describe your wedding” the majority of couple say Romantic, Simple and Traditional. While these are the top 3 choices of couples we surveyed in 2011, over 70% of the market focuses on two words, Romantic and Simple. We were able to determine that by focusing on these 2 words you can connect with over 70% of the market. Simplify put, start using the words Romantic and Simple in your marketing message and you’ll make a better connection with potential customers. For more: www.EvansSalesSolutions.com

Here are the words that describe the type of weddings couples are having.

Beach

7%

Casual

25%

Destination

6%

DIY

19%

Elegant

27%

Extravagant

6%

Formal

21%

Fun

29%

Garden

15%

Green or eco friendly

6%

Romantic

45%

Rustic

9%

Simple

42%

Theme

11%

Traditional

35%

Unique

27%

Vintage

11%

Other

8%

 

6 Ways Your Business Can Benefit From Exhibiting A Bridal Trade Show

Bridal trade shows and exhibitions are a great way of getting your service out there to the new ‘brides-to-be and grooms,’ planning their weddings.

Wedding Watch News

You need to know what you want before you go in order to get the most out of exhibiting.   It is one form of advertising that is far and above your best source of face-to-face visits from brides.  This type of advertising allows you to meet every bride-to-be in person, build rapport and ask for an opportunity to schedule a more appropriate time to learn more about the vision for her wedding.  (The wedding industry exceeds $ even in this down economy.)

If wedding magazines, newspapers, radio or television could offer what this single form of advertising offers for your business, they would charge you 20 times more that they already do.  In fact, it’s the only form of advertising that allows you to do more than simply wait around for the phone to ring.  Excerpt from the book,’ How To Double Your Wedding Business in 12 Months,‘ by Author & Sales Trainer, Chris Evans. You will need to make sure you attend the right events to match your objectives.

To find a list of ‘professional & highly beneficial Bridal Trade Shows, ‘ go to: www.EvansSalesSolutions.com

Here are 6 ways your business could benefit from exhibiting at a trade show, and how you can make sure you achieve them. (more…)

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Adam's DJ Service

DJs Are Employing a New Set of Tools to Market to Brides at Wedding Shows. But Sometimes, the Best Techniques Are the Tried & True

By Jeff Stiles

The annual events are held in nearly every market, typically in the springtime:

Bridal shows sponsored by local radio stations, bridal vendors and reception halls, designed to draw in young ladies anticipating the Big Question being popped very soon—along with those having already been asked.

Wisconsin’s Jake Riniker last year met a mother with two daughters who were both getting married. He introduced himself to them at a bridal show in The Badger State, and soon thereafter ended up signing up both sisters for receptions in 2012.

Two for the price of one, you might say.

“I think the main tactic that sets me apart is that I don’t pressure-sell,” says

the owner of Riniker Rhythm. “My take is that when mobile DJs offer big discounts if brides sign up right away, that just makes their service look gimmicky.

“I usually don’t get actual bookings until the following week or even at the next show. In this case, the mother and daughters had time to ‘shop around’ and then find me at the next show. I liked that, because I knew they had made an intelligent decision instead of just making an impulse buy.”

There’s a wide variety of opinions within the mobile-DJ industry today about the importance or even relevance of spending the marketing dollars necessary to appear at a bridal show. The more experienced jocks seem to depend solely on referrals, while multi-system owners and the relatively younger guys like to use these expos to further their name recognition.

In 2012, as brides become savvier via social networks, how can a DJ maximize one’s presence at a bridal show? (more…)

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